Bad Ass Bikes

- News article posted on Monday 11 Jan 2010 at 14:34 by Neil Wilkins

Rob 'Box' Cooksley the owner of Bad Ass Bikes has commissioned Viper to run a marketing campaign and social networking push to help launch the new Mendip Mountain Bike Centre he has founded in Burrington Combe on the Mendip Hills.

Described by many Bristol riders as The Gateway to the Mendips, the Centre will be at the heart of the regional mountain biking scene, attracting cyclists from all over to regular weekly evening rides, top quality coffee and ambiance and the tried and tested professional workshop service with which many top riders have become familiar.

Viper's role is to increase footfall through the Centre with a joined-up campaign that uses digital social media, networking and event/website sponsorship to position the service and Box himself, in the best possible light and with the highest possible profile.

Visit BadAssBikes website

- Posted on Monday 11 Jan 2010 at 14:34 by Neil Wilkins

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