Viper Creative

Too Much Information

Author: Neil Wilkins

Neil learnt his marketing with the likes of Orange, NatWest, BP Castrol and Ordnance Survey and now helps individuals and businesses to communicate more effectively. He trains and mentors marketers on professional Chartered Institute of Marketing qualifications through to post-graduate level.

In every industry sector, for companies large and small, getting your message through about your product or service is becoming more and more of a challenge.

Back in the day you could advertise or do some PR and if you were clever your message stood out in the crowd against your competition and your job was done.

Today, with the plethora of sales and marketing channels, online, social networking, digital TV, e-marketing, word of mouth, viral, online PR, traditional and digital advertising, integrated campaigns, sales promotions, telemarketing and telesales and, oh the list is endless....

That's your problem. Every one of your customers, much as we our ourselves, are bombarded with information and messages throughout our waking days.

So how do you get your message across and at the right time and in the right medium?

The answer should be simple and in many ways it is. It's clarity of message. Doing what it says on the tin is by far the best way of conveying effective sales and marketing messages.

Don't get too clever. Gone are the days when we say 'ooooh' and 'aaargh' when we see clever creative advertisements. We have seen them too many times now. This is the age of clarity. The age of simplicity and the age of just saying it in plain english.

If a potential customer has to stop and think for even a second about what you are trying to tell them then you just missed your moment. Research has shown that it takes less than one second for a visitor to your website to form an opinion about what they see. You have so little time so why waste what precious time you have.

Keep it simple and you'll be amazed how much more effective you'll be.

- Posted on Monday 14 Jun 2010 at 14:06 by Neil Wilkins

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