The results of a recent Marketers’ Needs survey showed there were clear signs of a consistent need for marketers to get fully up to speed with the following categories of marketing skills and understanding to help them develop in their roles as well as provide day to day best practice marketing: Measuring Marketing Effectiveness - Creating marketing dashboards for measuring and reporting the results of their marketing and highlighting things that need improving in the marketing mix. Marketing Case Studies - Marketers could benefit from a continual feed of inspiring and helpful B2B and B2C case studies from which to benchmark performance and stimulate innovative new ideas. Web Analytics - Google Analytics to show how your visitors are engaging with your website and content and insights from social networks and beyond. Digital Content - How to produce succinct, accurate and inspirational content to customers, stakeholders, staff and partners. Effective Social Media - Optimising the potential of social networking. Doing less, but more of the right things and knowing what these things are. Leadership and Influence - CIM have this at the heart of career development support for marketers in their new strategy. It’s essential for job satisfaction and career development. We are working in association with My Marketing Mentor to deliver help and guidance on these subjects and more. If you feel we’ve missed something or you have a particular need, please let us know.