Email Is Alive And Well : The Proof

Email Is Alive And Well : The Proof

Email is still thought of as the most effective digital marketing tool for awareness, conversion and retention according to a recent study of US digital marketers, conducted by Gigaom.

View the Survey Results

Based on our experience of helping companies to construct clear and logical customer journeys, we recommend a carefully integrated campaign using email. It is a digital tool that can add significant value and new leads by drip feeding content directly onto the screens of your prospects and existing customers but it is only one of many available marketing tools. For best effect you should continually test its value and always consider matching it head to head against other methods like social networks, online advertising and affiliate marketing schemes.

For help in integrating email successfully into your marketing campaigns ask us for ideas.