In 2018, effective digital marketing and social networking is about understanding and responding to where your target customers are residing online and weaving value into their engagement with you.
Here’s our 14-step plan for helping you to do this:
Digital Marketing Strategy – delivering business value
Planning Customer Personas – customer first, always
Creating Brand Awareness – building faith and trust in the customer relationship
Owned, Earned and Paid Media – selecting appropriate digital tactics
Principles of Search Engine Optimisation – being in position zero in the rankings
Programmatic Marketing and Online Advertising – timing and awareness
The Importance of Social Listening – building professional intimacy with customers
Digital for Customer Conversion – when prospects become customers
Customer Retention – remaining current, relevant and informed
Selecting Appropriate Digital Tools – the customer journey filter
Creating Content Strategy for Customer Optimisation – the rule of thirds
Content Creation, Curation and Documentation – sustainable, ongoing advocacy
Maintaining Momentum by Automation and Sharing – digital guidelines and automation tools
Measurement and Reporting – digital dashboards and the balanced scorecard
If you would like to talk to us about your 2018 digital marketing and social media refresh, please get in touch.