Digital Marketing and Social Networking in 2018

Digital Marketing and Social Networking in 2018

In 2018, effective digital marketing and social networking is about understanding and responding to where your target customers are residing online and weaving value into their engagement with you.

Here’s our 14-step plan for helping you to do this:

Digital Marketing Strategy – delivering business value

Planning Customer Personas – customer first, always

Creating Brand Awareness – building faith and trust in the customer relationship

Owned, Earned and Paid Media – selecting appropriate digital tactics

Principles of Search Engine Optimisation – being in position zero in the rankings

Programmatic Marketing and Online Advertising – timing and awareness

The Importance of Social Listening – building professional intimacy with customers

Digital for Customer Conversion – when prospects become customers

Customer Retention – remaining current, relevant and informed

Selecting Appropriate Digital Tools – the customer journey filter

Creating Content Strategy for Customer Optimisation – the rule of thirds

Content Creation, Curation and Documentation – sustainable, ongoing advocacy

Maintaining Momentum by Automation and Sharing – digital guidelines and automation tools

Measurement and Reporting – digital dashboards and the balanced scorecard

If you would like to talk to us about your 2018 digital marketing and social media refresh, please get in touch.