What Does Viper Do?

Viper Marketing is a team of Marketing Consultants who also do Mentoring, Coaching and Training and help you with your digital marketing and social networking. We also run My Marketing Mentor and offer Viper Marketing Franchise opportunities, giving experienced and driven marketers the chance to work as part of our network.

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What Does Viper Do?
15.04.15
Real Listening

It has been a really interesting day today in that I have experienced about one third of the incoming communication and the rest I have had to infer or make up. Let me explain.

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Real Listening
Neil Wilkins15.04.15
The Best Time for Social Networking?

We are often asked how much and how often. The answer lies in the palms of your connections. Let’s find out…

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The Best Time for Social Networking?
Neil Wilkins13.04.15
Building on a Commercial Wasteland

The best advice is to continually reinvent, build and improve. Listen carefully to the outside world and refurbish, rebuild and explore new opportunities.

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Building on a Commercial Wasteland
Neil Wilkins05.04.15
Contingency Planning in Marketing

I once met a military man who had an interesting perspective on life and business. He always had a way out, an exit, a second option. In marketing we call this a contingency plan.

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Contingency Planning in Marketing
Neil Wilkins04.04.15
Using Images on Social Media: Create, Curate & Campaign

​Short video presentation based on Jim Hardcastle’s presentation at the Visit Wiltshire 2015 conference.

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Using Images on Social Media: Create, Curate & Campaign
Increase Traffic to your Website by Hosting a Twitter Hour

​Twitter hour hosted by Viper caused a 1000% increase in website visits.

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Increase Traffic to your Website by Hosting a Twitter Hour
12.03.15
Superfast Business: Interim Case Study

Building digital marketing plans and training businesses for the Superfast Business programme.

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Superfast Business: Interim Case Study
Superfast Business
10/10 for Viper Marketing Digital Training

​It is always heartening when you receive a perfect score for anything in business but when it’s for training delivery it really hits the mark.

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10/10 for Viper Marketing Digital Training
25.02.15
How to use digital tools to support consultation

​A key part of consultation within an organisation or community is maintaining good communication. Digital marketing tools can help in this process. Here’s how.

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How to use digital tools to support consultation
Exmoor National Park Animated Video

Short video explains how to market Exmoor by animating the iconic stag.

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Exmoor National Park Animated Video
Exmoor National Park
Maslow’s Hierarchy of Needs and Social Networking

We are often asked to come in and run a social networking campaign or develop a new website. The trouble is, without strategic planning first, the danger is it’s all about self actualisation. Here’s why…

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Maslow’s Hierarchy of Needs and Social Networking
Neil Wilkins12.02.15
Where Viper Marketing is Speaking

We will be taking the stage in a host of events and conferences over the next month and we hope to see you there.

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Where Viper Marketing is Speaking
05.02.15
The Art of Negotiation and Persuasion

Six tips to help you improve your persuasion and negotiation skills in a business setting. The key thing is to be authentic.

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The Art of Negotiation and Persuasion
Neil Wilkins05.02.15
Viper Marketing Services

You choose what you need to improve your marketing

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Viper Marketing Services
Google Localisation - The Facts

With the advent of cloud marketing and mash-up websites, the importance of geographic location continues to build. How can you optimise your content and proposition to make the most of location-based services and marketing?

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Google Localisation - The Facts
Viper Admin02.02.15
Delivering Value Through Digital Marketing And Social Media

To counter the argument “I can’t see the point of social networking and digital marketing” here is a simple strategy to help deliver business value

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Delivering Value Through Digital Marketing And Social Media
Neil Wilkins23.01.15
Why You Should Be Assessing Your Marketing Environment

​Doing marketing without one eye on the competition and the other on market trends is very unwise. Here are the top 10 reasons why continuous sensing is vital.

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Why You Should Be Assessing Your Marketing Environment
Neil Wilkins22.01.15
Vanity Metrics: The Lazy Marketer’s Tool

​There’s nothing worse than fooling yourself you are doing a great job. So here are some tips for measuring the right digital marketing and social media metrics.

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Vanity Metrics: The Lazy Marketer’s Tool
Neil Wilkins19.01.15
A model that shows your organisations training needs

​How far up the hierarchy of needs is your organisation?

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A model that shows your organisations training needs
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