What Does Viper Do?

Viper Marketing is a team of Marketing Consultants who also do Mentoring, Coaching and Training and help you with your digital marketing and social networking. We also run My Marketing Mentor and offer Viper Marketing Franchise opportunities, giving experienced and driven marketers the chance to work as part of our network.

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What Does Viper Do?
23.02.15
10/10 for Viper Marketing Digital Training

​It is always heartening when you receive a perfect score for anything in business but when it’s for training delivery it really hits the mark.

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10/10 for Viper Marketing Digital Training
25.02.15
How to use digital tools to support consultation

​A key part of consultation within an organisation or community is maintaining good communication. Digital marketing tools can help in this process. Here’s how.

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How to use digital tools to support consultation
Exmoor National Park Animated Video

Short video explains how to market Exmoor by animating the iconic stag.

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Exmoor National Park Animated Video
Exmoor National Park
Maslow’s Hierarchy of Needs and Social Networking

We are often asked to come in and run a social networking campaign or develop a new website. The trouble is, without strategic planning first, the danger is it’s all about self actualisation. Here’s why…

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Maslow’s Hierarchy of Needs and Social Networking
Neil Wilkins12.02.15
Where Viper Marketing is Speaking

We will be taking the stage in a host of events and conferences over the next month and we hope to see you there.

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Where Viper Marketing is Speaking
05.02.15
The Art of Negotiation and Persuasion

Six tips to help you improve your persuasion and negotiation skills in a business setting. The key thing is to be authentic.

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The Art of Negotiation and Persuasion
Neil Wilkins05.02.15
Viper Marketing Services

You choose what you need to improve your marketing

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Viper Marketing Services
Google Localisation - The Facts

With the advent of cloud marketing and mash-up websites, the importance of geographic location continues to build. How can you optimise your content and proposition to make the most of location-based services and marketing?

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Google Localisation - The Facts
Viper Admin02.02.15
Delivering Value Through Digital Marketing And Social Media

To counter the argument “I can’t see the point of social networking and digital marketing” here is a simple strategy to help deliver business value

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Delivering Value Through Digital Marketing And Social Media
Neil Wilkins23.01.15
Why You Should Be Assessing Your Marketing Environment

​Doing marketing without one eye on the competition and the other on market trends is very unwise. Here are the top 10 reasons why continuous sensing is vital.

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Why You Should Be Assessing Your Marketing Environment
Neil Wilkins22.01.15
Vanity Metrics: The Lazy Marketer’s Tool

​There’s nothing worse than fooling yourself you are doing a great job. So here are some tips for measuring the right digital marketing and social media metrics.

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Vanity Metrics: The Lazy Marketer’s Tool
Neil Wilkins19.01.15
A model that shows your organisations training needs

​How far up the hierarchy of needs is your organisation?

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A model that shows your organisations training needs
Viper’s Social Media Rule of Thirds

How do we sell socially without falling into the trap of just pushing sales messages at people relentlessly?

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Viper’s Social Media Rule of Thirds
A Life in the Week of Viper

​If you’re thinking you’d like to run a Viper Franchise? What’s an average week like?

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A Life in the Week of Viper
Riverford

​Viper builds the social media audience and engagement for a regional Riverford franchise that wasn’t about food.

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Riverford
Riverford West Somerset
10 Tips for Developing Sales Through Linkedin

​They say you shouldn’t hard sell through Linkedin but there are strategies and tactics to develop sales through social networking. Here are our top 10 tips.

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10 Tips for Developing Sales Through Linkedin
Neil Wilkins20.12.14
Where Does Your Customer’s Journey Begin?

The experience you provide to your customers may begin earlier than you think. Be very aware from where they are watching.

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Where Does Your Customer’s Journey Begin?
Neil Wilkins18.12.14
Social Media and Emergency Management Communications: Update

Winter is upon us and the talk of weather disruption has begun. Poor communications can turn disruptions into emergencies. Use the SMEAQ mnemonic to help in civil, business and personal situations. Recent experiences have prompted us to update this blog.

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Social Media and Emergency Management Communications: Update
TheAppGuy Podcast Interview

Neil Wilkins from Viper Marketing discusses marketing for start-ups and how to gain advocates using digital communications in this interview with TheAppGuy

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TheAppGuy Podcast Interview
09.12.14
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