From Private View to Exclusive View

​What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive

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From Private View to Exclusive View
Neil Wilkins09.08.17
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins07.06.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

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My Santander Customer Journey Begins
Neil Wilkins10.03.17
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins06.12.16
Flowering, Ripening, Harvesting: the Starbucks way

​From flower to bean, the Starbucks story of the natural evolution from flower to your mug may also describe your own ideal customer relationship process

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Flowering, Ripening, Harvesting: the Starbucks way
Neil Wilkins31.12.15
Hope, Faith Trust and Social Media Advocacy

Why is it that you get the best sales and marketing results from word of mouth and social media advocacy?

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Hope, Faith Trust and Social Media Advocacy
Neil Wilkins15.12.15
Where Does Your Customer’s Journey Begin?

The experience you provide to your customers may begin earlier than you think. Be very aware from where they are watching.

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Where Does Your Customer’s Journey Begin?
Neil Wilkins14.12.15
Ultimate Customer Journey

Defining your customers’ journeys is vital to ensure best fit of your service provision with their needs and desires. If you are seeking a real world example that encapsulates not only the initial promise but through the real world experience, then fly into Copenhagen.

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Ultimate Customer Journey
Neil Wilkins26.11.15
What Should Marketers Think About Today?

There is a constant buzz in marketing circles about where the best value can be added, so what one thing should marketers think about today?

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What Should Marketers Think About Today?
Neil Wilkins06.10.15
Marketing is Signposting the Customer Journey

Arguably one of the most important elements of marketing communications is signposting the customers’ journey.

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Marketing is Signposting the Customer Journey
Neil Wilkins29.09.15
Under Development - please come back soon

​Often we see holding statements like Website Under Development or Website Essential Maintenance. Are these acceptable in today’s always on world?

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Under Development - please come back soon
Neil Wilkins15.08.15
Google Business View Enhances Social Businesses

​Being a social business is defined as one that is transparent, engaging and responsive. To do this the brand owners need to use every tool at their disposal. Here’s a new one from Google.

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Google Business View Enhances Social Businesses
Neil Wilkins05.07.15
Guidance on the Customer Journey

Watching an oil tanker escorted through the mist into Bristol by a fleet of tugs reminded me about what we do

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Guidance on the Customer Journey
Neil Wilkins27.08.13
Maintaining Flow: The art of marketing

Whether cash flow, sales pipeline flow, or a flow of social media content, the steady movement of things through your business is the key to success

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Maintaining Flow: The art of marketing
Neil Wilkins26.07.13
What Will You Do Today To Stand Out?

or will it just be the usual nine to five? Some thoughts for making today special

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What Will You Do Today To Stand Out?
Neil Wilkins27.06.13
How To Integrate Telemarketing With Other Marketing Tools

Telemarketing works best when interlinked with other campaigns to drive sales and business growth. Luckily for businesses this can suit a variety of budgets and different purposes.

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How To Integrate Telemarketing With Other Marketing Tools
Neil Wilkins18.04.13