Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

More...
Back-selling and Cross-selling and Up-selling
Neil Wilkins18.08.19
Sales Funnel Forensics

​When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics

More...
Sales Funnel Forensics
Neil Wilkins13.09.18
How Much Business Are You Losing? You Don’t Know?

​As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more

More...
How Much Business Are You Losing? You Don’t Know?
Neil Wilkins21.06.18
Marketing is Signposting the Customer Journey

Arguably one of the most important elements of marketing communications is signposting the customers’ journey.

More...
Marketing is Signposting the Customer Journey
Neil Wilkins14.05.18
Your reputation relies on your partners’ service as much as your own

Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.

More...
Your reputation relies on your partners’ service as much as your own
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

More...
How To Write A Marketing Communications Plan
Neil Wilkins01.12.17
What Should Marketers Think About Today?

There is a constant buzz in marketing circles about where the best value can be added, so what one thing should marketers think about today?

More...
What Should Marketers Think About Today?
Neil Wilkins16.10.17
From Private View to Exclusive View

​What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive

More...
From Private View to Exclusive View
Neil Wilkins09.08.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

More...
My Santander Customer Journey Begins
Neil Wilkins10.03.17
Sell the Sizzle, Not the Sausage

​“Glossy brochure, perfect photos and creative descriptions – that’s what I was expecting. I’d gone in asking to buy a million-pound house and been given details of an over-priced £100,000 flat!”

More...
Sell the Sizzle, Not the Sausage
Flowering, Ripening, Harvesting: the Starbucks way

​From flower to bean, the Starbucks story of the natural evolution from flower to your mug may also describe your own ideal customer relationship process

More...
Flowering, Ripening, Harvesting: the Starbucks way
Neil Wilkins31.12.15
Hope, Faith Trust and Social Media Advocacy

Why is it that you get the best sales and marketing results from word of mouth and social media advocacy?

More...
Hope, Faith Trust and Social Media Advocacy
Neil Wilkins15.12.15
Where Does Your Customer’s Journey Begin?

The experience you provide to your customers may begin earlier than you think. Be very aware from where they are watching.

More...
Where Does Your Customer’s Journey Begin?
Neil Wilkins14.12.15
Ultimate Customer Journey

Defining your customers’ journeys is vital to ensure best fit of your service provision with their needs and desires. If you are seeking a real world example that encapsulates not only the initial promise but through the real world experience, then fly into Copenhagen.

More...
Ultimate Customer Journey
Neil Wilkins26.11.15
Under Development - please come back soon

​Often we see holding statements like Website Under Development or Website Essential Maintenance. Are these acceptable in today’s always on world?

More...
Under Development - please come back soon
Neil Wilkins15.08.15
Google Business View Enhances Social Businesses

​Being a social business is defined as one that is transparent, engaging and responsive. To do this the brand owners need to use every tool at their disposal. Here’s a new one from Google.

More...
Google Business View Enhances Social Businesses
Neil Wilkins05.07.15
Social Media: Planning for Success

​Viper will take you on a unique journey to improve your content and ensure you’re effective online during this social media training course in Callington, Cornwall.

More...
Social Media: Planning for Success
Explaining Experiential Tourism

When the power of experiential tourism is explained rural tourism businesses start to change their thinking.

More...
Explaining Experiential Tourism
Do You Need an App?

Considering developing an app for your customers, or developing an app for a ‘new idea?’

More...
Do You Need an App?
Jodie Brown10.06.14
Load more