Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

More...
Back-selling and Cross-selling and Up-selling
Neil Wilkins07.06.17
Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

More...
Focus On Influencers As Well As Decision Makers
Neil Wilkins02.06.17
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

More...
There’s No WE in a Social Business
Neil Wilkins23.05.17
A Rebrand Isn’t Just A New Logo

​When people think of a rebrand they often think of new colours, fonts and logos. But this is just the very tip of the marketing iceberg.

More...
A Rebrand Isn’t Just A New Logo
Neil Wilkins08.05.17
SEO Warfare

Just how far would you be willing to take your SEO when it comes to targeting your competitors? Would you go black hat?

More...
SEO Warfare
Neil Wilkins21.04.17
One Degree Strategic Marketing Planning Theory

Here is an unnerving thought for you if you, like me, are planful and always in need of a strategy for crafting things that you do.

More...
One Degree Strategic Marketing Planning Theory
Neil Wilkins18.04.17
Practising Unsocial Media

There are times when it’s ok to be unsocial in social media and here’s why…

More...
Practising Unsocial Media
Neil Wilkins09.04.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

More...
My Santander Customer Journey Begins
Neil Wilkins10.03.17
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

More...
Creating Flow in Marketing Communications
Neil Wilkins01.03.17
TTF Model for Prioritisation

Ever wondered how some people are able to prioritise not only time but thoughts and emotional outlay on projects and customers?

More...
TTF Model for Prioritisation
Neil Wilkins13.02.17
Menu of Successful Marketing

Successful marketing is all about selecting and using the best and most appropriate ingredients. So on today’s menu we have…

More...
Menu of Successful Marketing
Neil Wilkins03.02.17
Cash Works When It Flows : Don’t Sit On It

​Cashflow is a verb not a noun. Helping your cash to flow in and out of your business opens up a host of new opportunities for personal and professional growth

More...
Cash Works When It Flows : Don’t Sit On It
Neil Wilkins23.01.17
Best Digital Dashboards for Social Media

Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.

More...
Best Digital Dashboards for Social Media
Neil Wilkins13.12.16
Boost Your Stats With These Tips : Linkedin Style

​LinkedIn are renowned for their useful tips and hints on how to improve your performance in social networking and never better than today’s email

More...
Boost Your Stats With These Tips : Linkedin Style
Neil Wilkins07.12.16
3 Foot Rule

​How to use a simple rule of engagement to open an unlimited supply of new business opportunities

More...
3 Foot Rule
Andy Ridley02.12.16
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

More...
What’s a Business Vision Statement?
Neil Wilkins01.12.16
Managers Live Now, Leaders Live Tomorrow

Are you more naturally a leader or a manager? The answer may not sit inside a text book definition but rather in how you operate in time…

More...
Managers Live Now, Leaders Live Tomorrow
Neil Wilkins16.11.16
The Steps to Your Marketing Plan 2017

​If you are seeking growth, business development or simply a more consistent marketing and sales approach in 2017, here are some steps to follow

More...
The Steps to Your Marketing Plan 2017
Neil Wilkins11.11.16
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

More...
Social Media Rule of Thirds
Neil Wilkins02.11.16
Get a Grip of Your Marketing

Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…

More...
Get a Grip of Your Marketing
Neil Wilkins23.10.16
Load more