Social Business, the marketer’s current buzz phrase, ensuring you have truly embraced web2.0 and are delivering great value to your customers and to your business
When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics
The power of words in marketing is great. CIM have a range of command words which focus the students on how best to answer questions, but what do CIM Command Words mean?
Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.
Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.
How to prioritise your time and resource against where you’ll find the most value and profit for your organisation. It’s all about being honest, planning ahead and being clear where the value and profit comes from.
We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?
There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.
A process and methodology for aligning what’s happening in your marketplace with your marketing activities to ensure that you deliver return on investment to the business whilst at the same time helping to move it towards the company vision
Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.
We interview GDPR specialist Andrew Gallie from law firm VWV, as we prepare for the changes in the Data Protection Act in May 2018.
Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?
There is a constant buzz in marketing circles about where the best value can be added, so what one thing should marketers think about today?
Just how far can you give away content when you are a service business and knowledge is your Intellectual Property?
Social media has evolved and now it’s as much about your contacts’ contacts as it is your contacts
Marketing online to new countries and new markets requires a fresh new way of thinking
We are often asked how much and how often. The answer lies in the palms of your connections. Should you be turning your timing around? Let’s find out…
Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.
The internet of things opens up a host of unprecedented opportunities for the creative marketer who can keep in touch with their products after their customer has taken them away.
What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive