Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins15.12.16
Best Digital Dashboards for Social Media

Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.

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Best Digital Dashboards for Social Media
Neil Wilkins13.12.16
Boost Your Stats With These Tips : Linkedin Style

​LinkedIn are renowned for their useful tips and hints on how to improve your performance in social networking and never better than today’s email

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Boost Your Stats With These Tips : Linkedin Style
Neil Wilkins07.12.16
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins06.12.16
3 Foot Rule

​How to use a simple rule of engagement to open an unlimited supply of new business opportunities

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3 Foot Rule
Andy Ridley02.12.16
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

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What’s a Business Vision Statement?
Neil Wilkins01.12.16
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins28.11.16
The Best Time for Social Networking?

We are often asked how much and how often. The answer lies in the palms of your connections. Should you be turning your timing around? Let’s find out…

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The Best Time for Social Networking?
Neil Wilkins22.11.16
Managers Live Now, Leaders Live Tomorrow

Are you more naturally a leader or a manager? The answer may not sit inside a text book definition but rather in how you operate in time…

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Managers Live Now, Leaders Live Tomorrow
Neil Wilkins16.11.16
The Steps to Your Marketing Plan 2017

​If you are seeking growth, business development or simply a more consistent marketing and sales approach in 2017, here are some steps to follow

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The Steps to Your Marketing Plan 2017
Neil Wilkins11.11.16
Know Your Competitors

Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.

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Know Your Competitors
Neil Wilkins07.11.16
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

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Social Media Rule of Thirds
Neil Wilkins02.11.16
Get a Grip of Your Marketing

Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…

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Get a Grip of Your Marketing
Neil Wilkins23.10.16
Corporate Social Responsibility - A Positive Impact for Non Profit Organisations

Corporate Social Responsibility, or CSR as it is otherwise known, is becoming a vital element in the marketing communications and strategic mix.

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Corporate Social Responsibility - A Positive Impact for Non Profit Organisations
Snapchat? Are You Ready?

​Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?

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Snapchat? Are You Ready?
Neil Wilkins03.10.16
Why Plan : Meeting Business and Marketing Needs

There are a host of reasons why it’s good to plan and one of the key benefits is to decrease uncertainty. But here are some more things to consider and that you may not be doing.

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Why Plan : Meeting Business and Marketing Needs
Neil Wilkins13.09.16
Your reputation relies on your partners’ service as much as your own

Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.

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Your reputation relies on your partners’ service as much as your own
Google Localisation - The Facts

With the advent of cloud marketing and mash-up websites, the importance of geographic location continues to build. How can you optimise your content and proposition to make the most of location-based services and marketing?

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Google Localisation - The Facts
Viper Admin25.08.16
Focus on the Steps to your Goals

​There is light at the end of the tunnel, or at the top of your steps, if you focus clearly on the end prize.

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Focus on the Steps to your Goals
Neil Wilkins22.08.16
Give Marketing Your ALL : ask, listen, log

​Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log

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Give Marketing Your ALL : ask, listen, log
Neil Wilkins16.08.16
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