Practising Unsocial Media

There are times when it’s ok to be unsocial in social media and here’s why…

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Practising Unsocial Media
Neil Wilkins09.04.17
How To Create An Elevator Pitch

Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.

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How To Create An Elevator Pitch
Neil Wilkins08.04.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

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My Santander Customer Journey Begins
Neil Wilkins10.03.17
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins06.03.17
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins01.03.17
TTF Model for Prioritisation

Ever wondered how some people are able to prioritise not only time but thoughts and emotional outlay on projects and customers?

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TTF Model for Prioritisation
Neil Wilkins13.02.17
Menu of Successful Marketing

Successful marketing is all about selecting and using the best and most appropriate ingredients. So on today’s menu we have…

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Menu of Successful Marketing
Neil Wilkins03.02.17
Cash Works When It Flows : Don’t Sit On It

​Cashflow is a verb not a noun. Helping your cash to flow in and out of your business opens up a host of new opportunities for personal and professional growth

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Cash Works When It Flows : Don’t Sit On It
Neil Wilkins23.01.17
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins15.12.16
Best Digital Dashboards for Social Media

Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.

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Best Digital Dashboards for Social Media
Neil Wilkins13.12.16
Boost Your Stats With These Tips : Linkedin Style

​LinkedIn are renowned for their useful tips and hints on how to improve your performance in social networking and never better than today’s email

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Boost Your Stats With These Tips : Linkedin Style
Neil Wilkins07.12.16
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins06.12.16
3 Foot Rule

​How to use a simple rule of engagement to open an unlimited supply of new business opportunities

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3 Foot Rule
Andy Ridley02.12.16
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

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What’s a Business Vision Statement?
Neil Wilkins01.12.16
Managers Live Now, Leaders Live Tomorrow

Are you more naturally a leader or a manager? The answer may not sit inside a text book definition but rather in how you operate in time…

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Managers Live Now, Leaders Live Tomorrow
Neil Wilkins16.11.16
The Steps to Your Marketing Plan 2017

​If you are seeking growth, business development or simply a more consistent marketing and sales approach in 2017, here are some steps to follow

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The Steps to Your Marketing Plan 2017
Neil Wilkins11.11.16
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

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Social Media Rule of Thirds
Neil Wilkins02.11.16
Get a Grip of Your Marketing

Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…

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Get a Grip of Your Marketing
Neil Wilkins23.10.16
Corporate Social Responsibility - A Positive Impact for Non Profit Organisations

Corporate Social Responsibility, or CSR as it is otherwise known, is becoming a vital element in the marketing communications and strategic mix.

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Corporate Social Responsibility - A Positive Impact for Non Profit Organisations
Snapchat? Are You Ready?

​Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?

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Snapchat? Are You Ready?
Neil Wilkins03.10.16
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