Sales Funnel Forensics

​When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics

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Sales Funnel Forensics
Neil Wilkins13.09.18
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins07.09.18
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins28.08.18
Successful Personal Brands in Social Media

There are many examples of great personal brands in social media where proponents build highly engaged audiences to develop their businesses. Here’s why they work…

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Successful Personal Brands in Social Media
Neil Wilkins23.08.18
How to Create Disruptive Marketing

What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing

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How to Create Disruptive Marketing
Neil Wilkins06.07.18
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins02.07.18
How Much Business Are You Losing? You Don’t Know?

​As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more

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How Much Business Are You Losing? You Don’t Know?
Neil Wilkins21.06.18
Vanity Metrics

Vanity Metrics: the menace of true measurement of return on investment in time, money and resources

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Vanity Metrics
Neil Wilkins11.06.18
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins10.06.18
Marketing Consequence

Sell consequences when you are marketing and not just features and benefits

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Marketing Consequence
Neil Wilkins08.06.18
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

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Social Media Rule of Thirds
Neil Wilkins01.06.18
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins21.05.18
Top Ten Social Bookmarking Sites Reviewed

Social Bookmarking sites have been around since before Twitter and Facebook. Why should you still be interested?

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Neil Wilkins18.05.18
Marketing is Signposting the Customer Journey

Arguably one of the most important elements of marketing communications is signposting the customers’ journey.

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Marketing is Signposting the Customer Journey
Neil Wilkins14.05.18
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins18.04.18
Give Marketing Your ALL : ask, listen, log

​Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log

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Give Marketing Your ALL : ask, listen, log
Neil Wilkins12.03.18
Snapchat? Are You Ready?

​Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?

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Snapchat? Are You Ready?
Neil Wilkins09.03.18
Social Business - Have you got the SPIEL?

Social Business, the marketer’s current buzz phrase, ensuring you have truly embraced web2.0 and are delivering great value to your customers and to your business

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Social Business - Have you got the SPIEL?
Neil Wilkins01.03.18
Your reputation relies on your partners’ service as much as your own

Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.

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Your reputation relies on your partners’ service as much as your own
The Skyscraper Model

How to prioritise your time and resource against where you’ll find the most value and profit for your organisation. It’s all about being honest, planning ahead and being clear where the value and profit comes from.

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The Skyscraper Model
Neil Wilkins16.01.18
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