If we aren’t innovators we are administrators of someone else’s dream. Here are some tips for how to become a marketing innovator…
Avoiding the words We, I and Us in digital content turns things towards what’s in it for your audience. Here’s how…
If you are in a busy industry where everyone looks and sounds the same how do you ensure you are a little different?
When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics
Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.
Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.
There are many examples of great personal brands in social media where proponents build highly engaged audiences to develop their businesses. Here’s why they work…
What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing
We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.
As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more
Vanity Metrics: the menace of true measurement of return on investment in time, money and resources
There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.
Sell consequences when you are marketing and not just features and benefits
It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.
We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way
Social Bookmarking sites have been around since before Twitter and Facebook. Why should you still be interested?
Arguably one of the most important elements of marketing communications is signposting the customers’ journey.
Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.
Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log
Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?
