Snapchat? Are You Ready?

​Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?

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Snapchat? Are You Ready?
Neil Wilkins03.10.16
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins23.09.16
Why Plan : Meeting Business and Marketing Needs

There are a host of reasons why it’s good to plan and one of the key benefits is to decrease uncertainty. But here are some more things to consider and that you may not be doing.

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Why Plan : Meeting Business and Marketing Needs
Neil Wilkins13.09.16
Your reputation relies on your partners’ service as much as your own

Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.

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Your reputation relies on your partners’ service as much as your own
Google Localisation - The Facts

With the advent of cloud marketing and mash-up websites, the importance of geographic location continues to build. How can you optimise your content and proposition to make the most of location-based services and marketing?

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Google Localisation - The Facts
Viper Admin25.08.16
Focus on the Steps to your Goals

​There is light at the end of the tunnel, or at the top of your steps, if you focus clearly on the end prize.

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Focus on the Steps to your Goals
Neil Wilkins22.08.16
Give Marketing Your ALL : ask, listen, log

​Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log

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Give Marketing Your ALL : ask, listen, log
Neil Wilkins16.08.16
Creating A Social, Marketing Franchise Business

Where is best to create a social, marketing franchise business? At head office or at the coal face?

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Creating A Social, Marketing Franchise Business
Neil Wilkins05.08.16
Current, Relevant, Informed: The Balance of Free Content

Just how far can you give away content when you are a service business and knowledge is your Intellectual Property?

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Current, Relevant, Informed: The Balance of Free Content
Neil Wilkins01.08.16
Quick Introduction to Google Analytics

Google Analytics contains literally billions of combinations of data and information. Here’s a quick introduction to filtering through to the website intelligence

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Quick Introduction to Google Analytics
Neil Wilkins26.07.16
Been there? Done it? Got the marketing T-shirt?

Think again!

So you’re a senior marketer, you’ve been in the business for years. You have the respect of your colleagues and your team. You know your stuff and you can point to the results of previous campaigns as a sign of your expertise and success.

Don’t relax.

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Been there? Done it? Got the marketing T-shirt?
Digital Content Is About You Not Me

Avoiding the words We, I and Us in digital content turns things towards what’s in it for your audience. Here’s how…

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Digital Content Is About You Not Me
Neil Wilkins12.07.16
The Journey to Market Orientation

A process and methodology for aligning what’s happening in your marketplace with your marketing activities to ensure that you deliver return on investment to the business whilst at the same time helping to move it towards the company vision

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The Journey to Market Orientation
Neil Wilkins04.07.16
Brexit and your Marketing

​In the uncertainty of political, business and financial turmoil following the recent Brexit vote there is an argument for closing the hatches and bracing yourself and your business against an impending storm. This might be short-sighted and here’s why…

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Brexit and your Marketing
Neil Wilkins29.06.16
Social Advocacy Strategy

Social media has evolved and now it’s as much about your contacts’ contacts as it is your contacts

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Social Advocacy Strategy
Neil Wilkins20.06.16
How to Create Disruptive Marketing

What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing

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How to Create Disruptive Marketing
Neil Wilkins13.06.16
Sell the Sizzle, Not the Sausage

​“Glossy brochure, perfect photos and creative descriptions – that’s what I was expecting. I’d gone in asking to buy a million-pound house and been given details of an over-priced £100,000 flat!”

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Sell the Sizzle, Not the Sausage
How Much Data Would You Give?

​Recent conversations with old friends, new friends and colleagues indicate to me that in general, people do not wish to give their Big Data for fear of being bitten.

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How Much Data Would You Give?
Neil Wilkins24.05.16
Identifying Strengths

​Be open and honest with yourself to identify what will contribute most to both your personal and your business growth and development

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Identifying Strengths
Neil Wilkins20.05.16
SEO Tips : Wall of Expectation

​One of the key SEO tips is about dominating search engine results pages by ensuring your search ranking is protected in a wall of dominance. Here’s how…

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SEO Tips : Wall of Expectation
Neil Wilkins18.05.16
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