Know Your Competitors

Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.

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Know Your Competitors
Neil Wilkins14.09.17
Marketing and the Internet of Things

​The internet of things opens up a host of unprecedented opportunities for the creative marketer who can keep in touch with their products after their customer has taken them away.

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Marketing and the Internet of Things
Neil Wilkins24.08.17
From Private View to Exclusive View

​What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive

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From Private View to Exclusive View
Neil Wilkins09.08.17
Gap Analysis and how to use it in your business

​What would making 1% improvement to 14 things mean for the growth, efficiency and profitability of your business? Find out here…

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Gap Analysis and how to use it in your business
Neil Wilkins18.07.17
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins03.07.17
Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

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Focus On Influencers As Well As Decision Makers
Neil Wilkins02.06.17
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins23.05.17
A Rebrand Isn’t Just A New Logo

​When people think of a rebrand they often think of new colours, fonts and logos. But this is just the very tip of the marketing iceberg.

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A Rebrand Isn’t Just A New Logo
Neil Wilkins08.05.17
SEO Warfare

Just how far would you be willing to take your SEO when it comes to targeting your competitors? Would you go black hat?

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SEO Warfare
Neil Wilkins21.04.17
One Degree Strategic Marketing Planning Theory

Here is an unnerving thought for you if you, like me, are planful and always in need of a strategy for crafting things that you do.

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One Degree Strategic Marketing Planning Theory
Neil Wilkins18.04.17
Practising Unsocial Media

There are times when it’s ok to be unsocial in social media and here’s why…

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Practising Unsocial Media
Neil Wilkins09.04.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

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My Santander Customer Journey Begins
Neil Wilkins10.03.17
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins01.03.17
TTF Model for Prioritisation

Ever wondered how some people are able to prioritise not only time but thoughts and emotional outlay on projects and customers?

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TTF Model for Prioritisation
Neil Wilkins13.02.17
Menu of Successful Marketing

Successful marketing is all about selecting and using the best and most appropriate ingredients. So on today’s menu we have…

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Menu of Successful Marketing
Neil Wilkins03.02.17
Cash Works When It Flows : Don’t Sit On It

​Cashflow is a verb not a noun. Helping your cash to flow in and out of your business opens up a host of new opportunities for personal and professional growth

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Cash Works When It Flows : Don’t Sit On It
Neil Wilkins23.01.17
Best Digital Dashboards for Social Media

Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.

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Best Digital Dashboards for Social Media
Neil Wilkins13.12.16
Boost Your Stats With These Tips : Linkedin Style

​LinkedIn are renowned for their useful tips and hints on how to improve your performance in social networking and never better than today’s email

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Boost Your Stats With These Tips : Linkedin Style
Neil Wilkins07.12.16
3 Foot Rule

​How to use a simple rule of engagement to open an unlimited supply of new business opportunities

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3 Foot Rule
Andy Ridley02.12.16
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

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What’s a Business Vision Statement?
Neil Wilkins01.12.16
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