There is a great starting point in marketing when it comes to understanding customers and it’s called Segmentation but have we got it right?
Inspiring change in your organisation by careful marketing leadership and planning is the key to long term, measurable success. Here’s a step by step guide.
How to create a sustainable business network is something Katherine Piper from the Future Economy Network knows all about. Katherine and her team have created one of the UK’s largest sustainable business communities and have migrated their real world events online as they grow membership and engagement. Here’s how she did it.
The favourite tip of this webinar recording is to allow your subscribers and customers to selectively unsubscribe so that you don’t lose them completely. We hope you enjoy this Viper Marketing webinar.
Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets
There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.
Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.
Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.
Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…
There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.
As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.
We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?
The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?
The power of words in marketing is great. CIM have a range of command words which focus the students on how best to answer questions, but what do CIM Command Words mean?
I want one of those and I want it NOW! How to encourage your customers to spend, not tomorrow or the next day, but right now.
A vision is very different to a company mission statement but often these two business planning outputs are confused.
In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.
We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking
The adage that you learn more from your mistakes than your successes is often overlooked because our ego gets in the way. Here are some ideas for learning from your mistakes.
There are times when it’s ok to be unsocial in social media and here’s why…
