Good Marketing Reading

​We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking

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Good Marketing Reading
Neil Wilkins21.11.17
The Journey to Market Orientation

A process and methodology for aligning what’s happening in your marketplace with your marketing activities to ensure that you deliver return on investment to the business whilst at the same time helping to move it towards the company vision

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The Journey to Market Orientation
Neil Wilkins14.11.17
How To Create An Elevator Pitch

Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.

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How To Create An Elevator Pitch
Neil Wilkins10.11.17
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins07.11.17
Data Protection is Changing: Prepare for the GDPR

​We interview GDPR specialist Andrew Gallie from law firm VWV, as we prepare for the changes in the Data Protection Act in May 2018.

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Data Protection is Changing: Prepare for the GDPR
Neil Wilkins26.10.17
Big Data and How To Enhance Customer Relationship Management

Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?

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Big Data and How To Enhance Customer Relationship Management
Neil Wilkins24.10.17
What Should Marketers Think About Today?

There is a constant buzz in marketing circles about where the best value can be added, so what one thing should marketers think about today?

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What Should Marketers Think About Today?
Neil Wilkins16.10.17
Current, Relevant, Informed: The Balance of Free Content

Just how far can you give away content when you are a service business and knowledge is your Intellectual Property?

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Current, Relevant, Informed: The Balance of Free Content
Neil Wilkins11.10.17
Social Advocacy Strategy

Social media has evolved and now it’s as much about your contacts’ contacts as it is your contacts

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Social Advocacy Strategy
Neil Wilkins05.10.17
Top Ten Thoughts for Boosting International Business Online

Marketing online to new countries and new markets requires a fresh new way of thinking

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Top Ten Thoughts for Boosting International Business Online
Neil Wilkins04.10.17
The Best Time for Social Networking?

We are often asked how much and how often. The answer lies in the palms of your connections. Should you be turning your timing around? Let’s find out…

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The Best Time for Social Networking?
Neil Wilkins20.09.17
Know Your Competitors

Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.

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Know Your Competitors
Neil Wilkins14.09.17
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins02.09.17
Marketing and the Internet of Things

​The internet of things opens up a host of unprecedented opportunities for the creative marketer who can keep in touch with their products after their customer has taken them away.

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Marketing and the Internet of Things
Neil Wilkins24.08.17
From Private View to Exclusive View

​What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive

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From Private View to Exclusive View
Neil Wilkins09.08.17
Gap Analysis and how to use it in your business

​What would making 1% improvement to 14 things mean for the growth, efficiency and profitability of your business? Find out here…

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Gap Analysis and how to use it in your business
Neil Wilkins18.07.17
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins03.07.17
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins07.06.17
Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

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Focus On Influencers As Well As Decision Makers
Neil Wilkins02.06.17
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins23.05.17
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