Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins19.06.17
Data Protection is Changing: Prepare for the GDPR

​We interview GDPR specialist Andrew Gallie from law firm VWV, as we prepare for the changes in the Data Protection Act in May 2018.

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Data Protection is Changing: Prepare for the GDPR
Neil Wilkins12.06.17
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins07.06.17
Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

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Focus On Influencers As Well As Decision Makers
Neil Wilkins02.06.17
Big Data and How To Enhance Customer Relationship Management

Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?

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Big Data and How To Enhance Customer Relationship Management
Neil Wilkins02.06.17
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins23.05.17
A Rebrand Isn’t Just A New Logo

​When people think of a rebrand they often think of new colours, fonts and logos. But this is just the very tip of the marketing iceberg.

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A Rebrand Isn’t Just A New Logo
Neil Wilkins08.05.17
SEO Warfare

Just how far would you be willing to take your SEO when it comes to targeting your competitors? Would you go black hat?

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SEO Warfare
Neil Wilkins21.04.17
Gap Analysis and how to use it in your business

​What would making 1% improvement to 14 things mean for the growth, efficiency and profitability of your business? Find out here…

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Gap Analysis and how to use it in your business
Neil Wilkins20.04.17
One Degree Strategic Marketing Planning Theory

Here is an unnerving thought for you if you, like me, are planful and always in need of a strategy for crafting things that you do.

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One Degree Strategic Marketing Planning Theory
Neil Wilkins18.04.17
Practising Unsocial Media

There are times when it’s ok to be unsocial in social media and here’s why…

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Practising Unsocial Media
Neil Wilkins09.04.17
How To Create An Elevator Pitch

Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.

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How To Create An Elevator Pitch
Neil Wilkins08.04.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

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My Santander Customer Journey Begins
Neil Wilkins10.03.17
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins06.03.17
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins01.03.17
TTF Model for Prioritisation

Ever wondered how some people are able to prioritise not only time but thoughts and emotional outlay on projects and customers?

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TTF Model for Prioritisation
Neil Wilkins13.02.17
Menu of Successful Marketing

Successful marketing is all about selecting and using the best and most appropriate ingredients. So on today’s menu we have…

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Menu of Successful Marketing
Neil Wilkins03.02.17
Cash Works When It Flows : Don’t Sit On It

​Cashflow is a verb not a noun. Helping your cash to flow in and out of your business opens up a host of new opportunities for personal and professional growth

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Cash Works When It Flows : Don’t Sit On It
Neil Wilkins23.01.17
Top Ten Thoughts for Boosting International Business Online

Marketing online to new countries and new markets requires a fresh new way of thinking

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Top Ten Thoughts for Boosting International Business Online
Neil Wilkins21.12.16
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins19.12.16
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