Sizing The Market: How To Find New Customers

Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets

More...
Sizing The Market: How To Find New Customers
Neil Wilkins16.08.18
Get a Grip of Your Marketing

Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…

More...
Get a Grip of Your Marketing
Neil Wilkins23.07.18
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

More...
What’s a Business Vision Statement?
Neil Wilkins09.07.18
How to Create Disruptive Marketing

What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing

More...
How to Create Disruptive Marketing
Neil Wilkins06.07.18
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

More...
Marketing is an Investment not a Cost
Neil Wilkins04.07.18
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

More...
Creating Flow in Marketing Communications
Neil Wilkins02.07.18
How Much Business Are You Losing? You Don’t Know?

​As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more

More...
How Much Business Are You Losing? You Don’t Know?
Neil Wilkins21.06.18
People Planet Profit

There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.

More...
People Planet Profit
Neil Wilkins19.06.18
Vanity Metrics

Vanity Metrics: the menace of true measurement of return on investment in time, money and resources

More...
Vanity Metrics
Neil Wilkins11.06.18
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

More...
Segmentation : For Personalisation Not Generalisation
Neil Wilkins10.06.18
Marketing Consequence

Sell consequences when you are marketing and not just features and benefits

More...
Marketing Consequence
Neil Wilkins08.06.18
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

More...
Social Media Rule of Thirds
Neil Wilkins01.06.18
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

More...
There’s No WE in a Social Business
Neil Wilkins21.05.18
Top Ten Social Bookmarking Sites Reviewed

Social Bookmarking sites have been around since before Twitter and Facebook. Why should you still be interested?

More...
Neil Wilkins18.05.18
Marketing is Signposting the Customer Journey

Arguably one of the most important elements of marketing communications is signposting the customers’ journey.

More...
Marketing is Signposting the Customer Journey
Neil Wilkins14.05.18
Good Marketing Reading

​We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking

More...
Good Marketing Reading
Neil Wilkins01.05.18
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

More...
Top Ten Tips for Controlling your Social Media
Neil Wilkins18.04.18
Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

More...
Focus On Influencers As Well As Decision Makers
Neil Wilkins19.03.18
Give Marketing Your ALL : ask, listen, log

​Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log

More...
Give Marketing Your ALL : ask, listen, log
Neil Wilkins12.03.18
Snapchat? Are You Ready?

​Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?

More...
Snapchat? Are You Ready?
Neil Wilkins09.03.18
Load more