Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets
Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…
A vision is very different to a company mission statement but often these two business planning outputs are confused.
What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing
The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?
We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.
As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more
There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.
Vanity Metrics: the menace of true measurement of return on investment in time, money and resources
There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.
Sell consequences when you are marketing and not just features and benefits
It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.
We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way
Social Bookmarking sites have been around since before Twitter and Facebook. Why should you still be interested?
Arguably one of the most important elements of marketing communications is signposting the customers’ journey.
We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking
Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.
As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.
Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log
Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?