Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

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Focus On Influencers As Well As Decision Makers
Neil Wilkins19.03.18
Give Marketing Your ALL : ask, listen, log

​Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log

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Give Marketing Your ALL : ask, listen, log
Neil Wilkins12.03.18
Social Business - Have you got the SPIEL?

Social Business, the marketer’s current buzz phrase, ensuring you have truly embraced web2.0 and are delivering great value to your customers and to your business

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Social Business - Have you got the SPIEL?
Neil Wilkins01.03.18
Sales Funnel Forensics

​When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics

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Sales Funnel Forensics
Neil Wilkins26.02.18
What do CIM Command Words Mean?

​The power of words in marketing is great. CIM have a range of command words which focus the students on how best to answer questions, but what do CIM Command Words mean?

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What do CIM Command Words Mean?
Neil Wilkins16.02.18
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

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Social Media Rule of Thirds
Neil Wilkins12.02.18
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins02.02.18
Your reputation relies on your partners’ service as much as your own

Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.

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Your reputation relies on your partners’ service as much as your own
The Skyscraper Model

How to prioritise your time and resource against where you’ll find the most value and profit for your organisation. It’s all about being honest, planning ahead and being clear where the value and profit comes from.

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The Skyscraper Model
Neil Wilkins16.01.18
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins12.01.18
Sizing The Market: How To Find New Customers

Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets

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Sizing The Market: How To Find New Customers
Neil Wilkins19.12.17
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins12.12.17
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins01.12.17
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins28.11.17
Good Marketing Reading

​We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking

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Good Marketing Reading
Neil Wilkins21.11.17
The Journey to Market Orientation

A process and methodology for aligning what’s happening in your marketplace with your marketing activities to ensure that you deliver return on investment to the business whilst at the same time helping to move it towards the company vision

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The Journey to Market Orientation
Neil Wilkins14.11.17
How To Create An Elevator Pitch

Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.

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How To Create An Elevator Pitch
Neil Wilkins10.11.17
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins07.11.17
Data Protection is Changing: Prepare for the GDPR

​We interview GDPR specialist Andrew Gallie from law firm VWV, as we prepare for the changes in the Data Protection Act in May 2018.

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Data Protection is Changing: Prepare for the GDPR
Neil Wilkins26.10.17
Big Data and How To Enhance Customer Relationship Management

Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?

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Big Data and How To Enhance Customer Relationship Management
Neil Wilkins24.10.17
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