Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

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Focus On Influencers As Well As Decision Makers
Neil Wilkins13.03.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

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My Santander Customer Journey Begins
Neil Wilkins10.03.17
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins06.03.17
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins01.03.17
TTF Model for Prioritisation

Ever wondered how some people are able to prioritise not only time but thoughts and emotional outlay on projects and customers?

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TTF Model for Prioritisation
Neil Wilkins13.02.17
Menu of Successful Marketing

Successful marketing is all about selecting and using the best and most appropriate ingredients. So on today’s menu we have…

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Menu of Successful Marketing
Neil Wilkins03.02.17
A Rebrand Isn’t Just A New Logo

​When people think of a rebrand they often think of new colours, fonts and logos. But this is just the very tip of the marketing iceberg.

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A Rebrand Isn’t Just A New Logo
Neil Wilkins01.02.17
Cash Works When It Flows : Don’t Sit On It

​Cashflow is a verb not a noun. Helping your cash to flow in and out of your business opens up a host of new opportunities for personal and professional growth

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Cash Works When It Flows : Don’t Sit On It
Neil Wilkins23.01.17
Top Ten Thoughts for Boosting International Business Online

Marketing online to new countries and new markets requires a fresh new way of thinking

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Top Ten Thoughts for Boosting International Business Online
Neil Wilkins21.12.16
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins19.12.16
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins15.12.16
Best Digital Dashboards for Social Media

Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.

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Best Digital Dashboards for Social Media
Neil Wilkins13.12.16
Boost Your Stats With These Tips : Linkedin Style

​LinkedIn are renowned for their useful tips and hints on how to improve your performance in social networking and never better than today’s email

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Boost Your Stats With These Tips : Linkedin Style
Neil Wilkins07.12.16
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins06.12.16
3 Foot Rule

​How to use a simple rule of engagement to open an unlimited supply of new business opportunities

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3 Foot Rule
Andy Ridley02.12.16
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

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What’s a Business Vision Statement?
Neil Wilkins01.12.16
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins28.11.16
The Best Time for Social Networking?

We are often asked how much and how often. The answer lies in the palms of your connections. Should you be turning your timing around? Let’s find out…

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The Best Time for Social Networking?
Neil Wilkins22.11.16
Managers Live Now, Leaders Live Tomorrow

Are you more naturally a leader or a manager? The answer may not sit inside a text book definition but rather in how you operate in time…

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Managers Live Now, Leaders Live Tomorrow
Neil Wilkins16.11.16
The Steps to Your Marketing Plan 2017

​If you are seeking growth, business development or simply a more consistent marketing and sales approach in 2017, here are some steps to follow

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The Steps to Your Marketing Plan 2017
Neil Wilkins11.11.16
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