Needs Based Customer Segmentation

​There is a great starting point in marketing when it comes to understanding customers and it’s called Segmentation but have we got it right?

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Needs Based Customer Segmentation
Neil Wilkins03.12.18
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

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What’s a Business Vision Statement?
Neil Wilkins28.11.18
Good Marketing Reading

​We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking

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Good Marketing Reading
Neil Wilkins15.11.18
How To Learn From Your Mistakes

The adage that you learn more from your mistakes than your successes is often overlooked because our ego gets in the way. Here are some ideas for learning from your mistakes.

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How To Learn From Your Mistakes
Neil Wilkins16.10.18
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins09.10.18
Practising Unsocial Media

There are times when it’s ok to be unsocial in social media and here’s why…

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Practising Unsocial Media
Neil Wilkins05.10.18
Marketing Innovation Comes From Within YOU

If we aren’t innovators we are administrators of someone else’s dream. Here are some tips for how to become a marketing innovator…

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Marketing Innovation Comes From Within YOU
Neil Wilkins27.09.18
Digital Content Is About You Not Me

Avoiding the words We, I and Us in digital content turns things towards what’s in it for your audience. Here’s how…

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Digital Content Is About You Not Me
Neil Wilkins24.09.18
Do You Stand Out? A Short Guide to Market Positioning

If you are in a busy industry where everyone looks and sounds the same how do you ensure you are a little different?

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Do You Stand Out? A Short Guide to Market Positioning
Neil Wilkins19.09.18
Sales Funnel Forensics

​When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics

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Sales Funnel Forensics
Neil Wilkins13.09.18
Marketing Careers : How Marketers Can Secure Better Marketing Jobs

​In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.

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Marketing Careers : How Marketers Can Secure Better Marketing Jobs
Neil Wilkins10.09.18
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins07.09.18
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins28.08.18
Successful Personal Brands in Social Media

There are many examples of great personal brands in social media where proponents build highly engaged audiences to develop their businesses. Here’s why they work…

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Successful Personal Brands in Social Media
Neil Wilkins23.08.18
Sizing The Market: How To Find New Customers

Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets

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Sizing The Market: How To Find New Customers
Neil Wilkins16.08.18
Get a Grip of Your Marketing

Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…

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Get a Grip of Your Marketing
Neil Wilkins23.07.18
How to Create Disruptive Marketing

What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing

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How to Create Disruptive Marketing
Neil Wilkins06.07.18
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins04.07.18
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins02.07.18
How Much Business Are You Losing? You Don’t Know?

​As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more

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How Much Business Are You Losing? You Don’t Know?
Neil Wilkins21.06.18
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