Sales Funnel Forensics

​When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics

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Sales Funnel Forensics
Neil Wilkins13.09.18
Marketing Careers : How Marketers Can Secure Better Marketing Jobs

​In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.

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Marketing Careers : How Marketers Can Secure Better Marketing Jobs
Neil Wilkins10.09.18
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins07.09.18
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins28.08.18
Successful Personal Brands in Social Media

There are many examples of great personal brands in social media where proponents build highly engaged audiences to develop their businesses. Here’s why they work…

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Successful Personal Brands in Social Media
Neil Wilkins23.08.18
Sizing The Market: How To Find New Customers

Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets

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Sizing The Market: How To Find New Customers
Neil Wilkins16.08.18
Get a Grip of Your Marketing

Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…

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Get a Grip of Your Marketing
Neil Wilkins23.07.18
What’s a Business Vision Statement?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

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What’s a Business Vision Statement?
Neil Wilkins09.07.18
How to Create Disruptive Marketing

What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing

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How to Create Disruptive Marketing
Neil Wilkins06.07.18
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins04.07.18
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins02.07.18
How Much Business Are You Losing? You Don’t Know?

​As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more

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How Much Business Are You Losing? You Don’t Know?
Neil Wilkins21.06.18
People Planet Profit

There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.

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People Planet Profit
Neil Wilkins19.06.18
Vanity Metrics

Vanity Metrics: the menace of true measurement of return on investment in time, money and resources

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Vanity Metrics
Neil Wilkins11.06.18
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins10.06.18
Marketing Consequence

Sell consequences when you are marketing and not just features and benefits

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Marketing Consequence
Neil Wilkins08.06.18
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

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Social Media Rule of Thirds
Neil Wilkins01.06.18
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins21.05.18
Top Ten Social Bookmarking Sites Reviewed

Social Bookmarking sites have been around since before Twitter and Facebook. Why should you still be interested?

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Neil Wilkins18.05.18
Marketing is Signposting the Customer Journey

Arguably one of the most important elements of marketing communications is signposting the customers’ journey.

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Marketing is Signposting the Customer Journey
Neil Wilkins14.05.18
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