Ultimate Customer Journey

Defining your customers’ journeys is vital to ensure best fit of your service provision with their needs and desires. If you are seeking a real world example that encapsulates not only the initial promise but through the real world experience, then fly into Copenhagen.

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Ultimate Customer Journey
Neil Wilkins26.11.15
The Fast Track Digital Marketing Plan

Numerous theories abound on the best approach to digital marketing planning but there is a simple approach that fast tracks great results and it considers just the important priorities.

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The Fast Track Digital Marketing Plan
Neil Wilkins22.11.15
Best Practice Marketing Project Management

So just how do you manage the perfect marketing project, juggling time, people and budget to achieve your goals. Here are some ideas.

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Best Practice Marketing Project Management
Neil Wilkins28.10.15
Exmoor National Park Authority: Social Media Strategy & Tactics

Viper helps Exmoor National Park Authority plan their social media development.

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Exmoor National Park Authority: Social Media Strategy & Tactics
Exmoor National Park
Business Success = Vision + Strategy + Marketing + Finance + People

​The ingredients for developing a successful and sustainable business can be blended in this simple yet tasty recipe

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Business Success = Vision + Strategy + Marketing + Finance + People
Neil Wilkins16.10.15
FLOSS : 5 Tips for business growth through marketing

​There are 5 essential elements, often overlooked, when it comes to getting the most from your marketing, and it’s not about digital or communications.

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FLOSS : 5 Tips for business growth through marketing
Neil Wilkins13.10.15
How to Get Your Organisation Using Social Media Strategically

This is a practical guide to help you plan how your organisation can get the most impact from social media, while staying coordinated.

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How to Get Your Organisation Using Social Media Strategically
Putting the Risks to Rest : Viper Marketing Franchise

​One of the key questions when starting a franchise is Where Will I Get Customers? Here are just some of the ways we will build the plan with you

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Putting the Risks to Rest : Viper Marketing Franchise
06.10.15
Digital Marketing Support for Sulis Fine Art Online Sales

​Strategic and practical digital marketing support for online fine art sales business.

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Digital Marketing Support for Sulis Fine Art Online Sales
Sulis Fine Art
Acteon Digital Communications Strategy

Award winning, Cambridge based, communications company Acteon commissioned digital marketing specialists Viper Marketing to help to create their digital marketing strategy

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Acteon Digital Communications Strategy
Acteon Communications
Snapshot Marketing Communications Plan

​As marketers we are often asked to rush together a quick marketing plan with just the key elements without the ‘nice to have’ parts. Here’s a sample snapshot marketing communications plan format.

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Snapshot Marketing Communications Plan
Neil Wilkins09.09.15
Why You Should Be Assessing Your Marketing Environment

​Doing marketing without one eye on the competition and the other on market trends is very unwise. Here are the top 10 reasons why continuous sensing is vital.

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Why You Should Be Assessing Your Marketing Environment
Neil Wilkins03.09.15
Updated: 7 Essentials of Digital Marketing

Updated: 7 Essentials of Digital Marketing with clear explanations and definitions

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Updated: 7 Essentials of Digital Marketing
How to Improve Your Marketing

How to improve your marketing : It all starts with a coffee and planning… contact us to chat through your needs.. Here’s a visual guide to how we begin to work with you.

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How to Improve Your Marketing
19.08.15
The Five Pillars to Help you Maintain a Digital Marketing Strategy

​Is your organisation struggling to produce and deliver a digital marketing strategy? Possibly because one of these five pillars is not in place.

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The Five Pillars to Help you Maintain a Digital Marketing Strategy
Social Media and your Neighbourhood’s Management

​Bristol City Council’s Neighbourhood Management Service has commissioned Viper.

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Social Media and your Neighbourhood’s Management
03.07.15
Amicus Law Commissions Viper

​We are delighted to be working with progressive Somerset law firm Amicus Law Solicitors

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Amicus Law Commissions Viper
12.06.15
The Anatomy of a Boat

Boatbuilding and the creation of a vessel that floats, moves forward and reaches its destination is a lot like creating a marketing plan to help to deliver a vision.

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The Anatomy of a Boat
Neil Wilkins07.05.15
How to use Google+ in your digital marketing strategy

​How can the key elements of Google+ help you with the awareness, conversion and retention of customers?

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How to use Google+ in your digital marketing strategy
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