Gap Analysis and how to use it in your business

​What would making 1% improvement to 14 things mean for the growth, efficiency and profitability of your business? Find out here…

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Gap Analysis and how to use it in your business
Neil Wilkins18.07.17
A Rebrand Isn’t Just A New Logo

​When people think of a rebrand they often think of new colours, fonts and logos. But this is just the very tip of the marketing iceberg.

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A Rebrand Isn’t Just A New Logo
Neil Wilkins08.05.17
One Degree Strategic Marketing Planning Theory

Here is an unnerving thought for you if you, like me, are planful and always in need of a strategy for crafting things that you do.

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One Degree Strategic Marketing Planning Theory
Neil Wilkins18.04.17
Taking The Risk Out of a Marketing Consultancy Franchise

We are often asked how hard it will be to build business in the first year of a Viper Marketing Franchise and so we have created a Year 1 Revenue equation to get you started at full pace.

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Taking The Risk Out of a Marketing Consultancy Franchise
06.03.17
TTF Model for Prioritisation

Ever wondered how some people are able to prioritise not only time but thoughts and emotional outlay on projects and customers?

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TTF Model for Prioritisation
Neil Wilkins13.02.17
Menu of Successful Marketing

Successful marketing is all about selecting and using the best and most appropriate ingredients. So on today’s menu we have…

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Menu of Successful Marketing
Neil Wilkins03.02.17
The Steps to Your Marketing Plan 2017

​If you are seeking growth, business development or simply a more consistent marketing and sales approach in 2017, here are some steps to follow

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The Steps to Your Marketing Plan 2017
Neil Wilkins11.11.16
Law Firm Grows By Profit Centre Focus

An example of how we work with an ambitious, professional law firm, focusing not only on client outcomes but profit centres within the business

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Law Firm Grows By Profit Centre Focus
Amicus Law Commercial
Viper Marketing Franchise Opportunities For Growth

​Secrets Revealed in a recent Viper Marketing Franchise Network Meeting

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Viper Marketing Franchise Opportunities For Growth
27.09.16
Why Plan : Meeting Business and Marketing Needs

There are a host of reasons why it’s good to plan and one of the key benefits is to decrease uncertainty. But here are some more things to consider and that you may not be doing.

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Why Plan : Meeting Business and Marketing Needs
Neil Wilkins13.09.16
Google Localisation - The Facts

With the advent of cloud marketing and mash-up websites, the importance of geographic location continues to build. How can you optimise your content and proposition to make the most of location-based services and marketing?

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Google Localisation - The Facts
Viper Admin25.08.16
Focus on the Steps to your Goals

​There is light at the end of the tunnel, or at the top of your steps, if you focus clearly on the end prize.

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Focus on the Steps to your Goals
Neil Wilkins22.08.16
Brexit and your Marketing

​In the uncertainty of political, business and financial turmoil following the recent Brexit vote there is an argument for closing the hatches and bracing yourself and your business against an impending storm. This might be short-sighted and here’s why…

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Brexit and your Marketing
Neil Wilkins29.06.16
How Much Data Would You Give?

​Recent conversations with old friends, new friends and colleagues indicate to me that in general, people do not wish to give their Big Data for fear of being bitten.

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How Much Data Would You Give?
Neil Wilkins24.05.16
A House Build Without Architect is like Marketing Without a Strategy

​You wouldn’t set out to build a house without a vision of what it will look like and an architect to help you understand if it can be built and if it will remaining standing, so why do marketing without a strategy.

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A House Build Without Architect is like Marketing Without a Strategy
Neil Wilkins12.05.16
Creativity, Culture, Cash

Innovative ​creative energy, a collaborative can-do culture and a steady cash-flow are the key ingredients for successful and sustainable small businesses

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Creativity, Culture, Cash
Neil Wilkins12.02.16
Domiciliary Specialists DoCare About Marketing

Award Winning domiciliary care specialists DoCare commissioned Viper to help build a business development strategy

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Domiciliary Specialists DoCare About Marketing
DoCare
Hope, Faith Trust and Social Media Advocacy

Why is it that you get the best sales and marketing results from word of mouth and social media advocacy?

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Hope, Faith Trust and Social Media Advocacy
Neil Wilkins15.12.15
Where Does Your Customer’s Journey Begin?

The experience you provide to your customers may begin earlier than you think. Be very aware from where they are watching.

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Where Does Your Customer’s Journey Begin?
Neil Wilkins14.12.15
What Does Success Really Look Like?

Take time out to decide what success really means to you. Not just the dollar signs but how success really feels. That’s the number one goal.

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What Does Success Really Look Like?
Neil Wilkins06.12.15
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