There is a great starting point in marketing when it comes to understanding customers and it’s called Segmentation but have we got it right?
In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.
There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.
It is vital that business owners and marketers prepare today for the forthcoming changes to data protection. We interview MyLife Digital Practice CEO J Cromack to find out more
We interview GDPR specialist Andrew Gallie from law firm VWV, as we prepare for the changes in the Data Protection Act in May 2018.
Award Winning domiciliary care specialists DoCare commissioned Viper to help build a business development strategy
Viper helps Exmoor National Park Authority plan their social media development.
Award winning, Cambridge based, communications company Acteon commissioned digital marketing specialists Viper Marketing to help to create their digital marketing strategy
One of the southwest’s leading medical services companies commissioned Viper Marketing to help create a marketing strategy to focus digital, sales and customer service activity
Viper is a Specialist Advisor to the Superfast Business Project across the SouthWest and now provides 1to1 support for digital planning.
Producing social media content is easy when you know who you’re talking to.
Knowing there’s an opportunity in digital marketing and social media without knowing where to start, often needs assistance
Audience profile posters follow a days planning with Viper.
Heat Recruitment undertake marketing planning and training with Viper.
Worldwide adventure travel company in need of a communication plan to bring all the strands of their work together
