Inspiring change in your organisation by careful marketing leadership and planning is the key to long term, measurable success. Here’s a step by step guide.
Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.
There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.
Working with data specialist Martyn Hale, we offer powerful and enabling, data visualisation, to our clients.
The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?
The adage that you learn more from your mistakes than your successes is often overlooked because our ego gets in the way. Here are some ideas for learning from your mistakes.
Vanity Metrics: the menace of true measurement of return on investment in time, money and resources
Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?
Google Analytics contains literally billions of combinations of data and information. Here’s a quick introduction to filtering through to the website intelligence
In the uncertainty of political, business and financial turmoil following the recent Brexit vote there is an argument for closing the hatches and bracing yourself and your business against an impending storm. This might be short-sighted and here’s why…
To counter the argument “I can’t see the point of social networking and digital marketing” here is a simple strategy to help deliver business value
It has been a really interesting day today in that I have experienced about one third of the incoming communication and the rest I have had to infer or make up. Let me explain.
Viper identify the most relevant systems for effective digital marketing planning
Strategic and practical digital marketing support for online fine art sales business.
Doing marketing without one eye on the competition and the other on market trends is very unwise. Here are the top 10 reasons why continuous sensing is vital.
In marketing and in life, being present in the moment is vital to really experience that moment, but know how that moment contributes to a positive or negative trend and adjust your next moments accordingly.
What are the new marketing trends for 2014/15 and how can our clients embed the new thinking? Picture credit Altimeter
Digital Dashboards - Drilling Down into the data that matters for ROI
Navigate your way through a Sea of #BigData - #Digital Dashboards
