As the world emerges from lockdown, your market place and customer behaviours are going to be very different. Viper Marketing has created a framework for working with you remotely through online marketing planning workshops, designed to get your business firing on all cylinders again and making the most of this unprecedented opportunity.
There is a great starting point in marketing when it comes to understanding customers and it’s called Segmentation but have we got it right?
Inspiring change in your organisation by careful marketing leadership and planning is the key to long term, measurable success. Here’s a step by step guide.
We talk to Eoin McQuone about his upcoming free workshop helping businesses to go green
Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets
There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.
Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.
Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…
Bring your marketing team up to the same high professional standard in this 2 day, in-house, joint marketing training and planning workshop
There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.
Working with data specialist Martyn Hale, we offer powerful and enabling, data visualisation, to our clients.
As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.
We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?
The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?
The power of words in marketing is great. CIM have a range of command words which focus the students on how best to answer questions, but what do CIM Command Words mean?
A vision is very different to a company mission statement but often these two business planning outputs are confused.
In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.
The adage that you learn more from your mistakes than your successes is often overlooked because our ego gets in the way. Here are some ideas for learning from your mistakes.
If we aren’t innovators we are administrators of someone else’s dream. Here are some tips for how to become a marketing innovator…
When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics
