​How to create a sustainable business network is something Katherine Piper from the Future Economy Network knows all about. Katherine and her team have created one of the UK’s largest sustainable business communities and have migrated their real world events online as they grow membership and engagement. Here’s how she did it.

The favourite tip of this webinar recording is to allow your subscribers and customers to selectively unsubscribe so that you don’t lose them completely. We hope you enjoy this Viper Marketing webinar.

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

A vision is very different to a company mission statement but often these two business planning outputs are confused.

​In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.

​We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking

There are many examples of great personal brands in social media where proponents build highly engaged audiences to develop their businesses. Here’s why they work…

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

Sell consequences when you are marketing and not just features and benefits

Arguably one of the most important elements of marketing communications is signposting the customers’ journey.

​Hootsuite published an interesting article stating that all brands need to get started on the world’s fastest growing social network. I wonder if this is right?

Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.

Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.

Social media has evolved and now it’s as much about your contacts’ contacts as it is your contacts

​What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive