Why Plan : Meeting Business and Marketing Needs

There are a host of reasons why it’s good to plan and one of the key benefits is to decrease uncertainty. But here are some more things to consider and that you may not be doing.

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Why Plan : Meeting Business and Marketing Needs
Neil Wilkins13.09.16
Focus on the Steps to your Goals

​There is light at the end of the tunnel, or at the top of your steps, if you focus clearly on the end prize.

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Focus on the Steps to your Goals
Neil Wilkins22.08.16
Been there? Done it? Got the marketing T-shirt?

Think again!

So you’re a senior marketer, you’ve been in the business for years. You have the respect of your colleagues and your team. You know your stuff and you can point to the results of previous campaigns as a sign of your expertise and success.

Don’t relax.

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Been there? Done it? Got the marketing T-shirt?
Viper Marketing Change Agent Sonya Nutter

​We are delighted to welcome Change Agent, Sonya Nutter, into the Viper Marketing team. Sonya will be helping our clients through business change using innovative personal and team development models.

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Viper Marketing Change Agent Sonya Nutter
04.07.16
Brexit and your Marketing

​In the uncertainty of political, business and financial turmoil following the recent Brexit vote there is an argument for closing the hatches and bracing yourself and your business against an impending storm. This might be short-sighted and here’s why…

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Brexit and your Marketing
Neil Wilkins29.06.16
A House Build Without Architect is like Marketing Without a Strategy

​You wouldn’t set out to build a house without a vision of what it will look like and an architect to help you understand if it can be built and if it will remaining standing, so why do marketing without a strategy.

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A House Build Without Architect is like Marketing Without a Strategy
Neil Wilkins12.05.16
Marketing is Changing : FREE Birmingham Workshop

​Join us on the morning of 16 June in Birmingham as we collaborate with Cambridge Marketing College to bring you “Marketing is Changing”, an insight into the future of marketing and what you need to know.

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Marketing is Changing : FREE Birmingham Workshop
10.05.16
Creativity, Culture, Cash

Innovative ​creative energy, a collaborative can-do culture and a steady cash-flow are the key ingredients for successful and sustainable small businesses

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Creativity, Culture, Cash
Neil Wilkins12.02.16
Domiciliary Specialists DoCare About Marketing

Award Winning domiciliary care specialists DoCare commissioned Viper to help build a business development strategy

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Domiciliary Specialists DoCare About Marketing
DoCare
Marketing Events in Bristol in January 2016

​We will be hosting and part of a number of key marketing events in January and you are most welcome to join us. Here is our calendar including a particularly exciting one.

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Marketing Events in Bristol in January 2016
22.12.15
Where Does Your Customer’s Journey Begin?

The experience you provide to your customers may begin earlier than you think. Be very aware from where they are watching.

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Where Does Your Customer’s Journey Begin?
Neil Wilkins14.12.15
Google Analytics and End of Year Marketing Reports

​It’s that time of the year when marketers are tasked with producing the final report. This is the time when you have to get it right and report outcomes not numbers. Here’s how…

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Google Analytics and End of Year Marketing Reports
Neil Wilkins09.12.15
Ultimate Customer Journey

Defining your customers’ journeys is vital to ensure best fit of your service provision with their needs and desires. If you are seeking a real world example that encapsulates not only the initial promise but through the real world experience, then fly into Copenhagen.

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Ultimate Customer Journey
Neil Wilkins26.11.15
The Fast Track Digital Marketing Plan

Numerous theories abound on the best approach to digital marketing planning but there is a simple approach that fast tracks great results and it considers just the important priorities.

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The Fast Track Digital Marketing Plan
Neil Wilkins22.11.15
Keeping Up With The Social Networking

How is it possible to keep up your initial momentum when you start out social networking? Here are some tips for keeping it all going

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Keeping Up With The Social Networking
Neil Wilkins16.11.15
Best Practice Marketing Project Management

So just how do you manage the perfect marketing project, juggling time, people and budget to achieve your goals. Here are some ideas.

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Best Practice Marketing Project Management
Neil Wilkins28.10.15
Business Success = Vision + Strategy + Marketing + Finance + People

​The ingredients for developing a successful and sustainable business can be blended in this simple yet tasty recipe

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Business Success = Vision + Strategy + Marketing + Finance + People
Neil Wilkins16.10.15
FLOSS : 5 Tips for business growth through marketing

​There are 5 essential elements, often overlooked, when it comes to getting the most from your marketing, and it’s not about digital or communications.

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FLOSS : 5 Tips for business growth through marketing
Neil Wilkins13.10.15
Putting the Risks to Rest : Viper Marketing Franchise

​One of the key questions when starting a franchise is Where Will I Get Customers? Here are just some of the ways we will build the plan with you

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Putting the Risks to Rest : Viper Marketing Franchise
06.10.15
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