Viper Marketing’s Eslam Mohamed Inbound Certified

​We are delighted to share that Eslam is now Inbound Certified… find out more about how this can benefit your business…

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Viper Marketing’s Eslam Mohamed Inbound Certified
09.04.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

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My Santander Customer Journey Begins
Neil Wilkins10.03.17
Menu of Successful Marketing

Successful marketing is all about selecting and using the best and most appropriate ingredients. So on today’s menu we have…

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Menu of Successful Marketing
Neil Wilkins03.02.17
Law Firm Grows By Profit Centre Focus

An example of how we work with an ambitious, professional law firm, focusing not only on client outcomes but profit centres within the business

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Law Firm Grows By Profit Centre Focus
Amicus Law Commercial
Been there? Done it? Got the marketing T-shirt?

Think again!

So you’re a senior marketer, you’ve been in the business for years. You have the respect of your colleagues and your team. You know your stuff and you can point to the results of previous campaigns as a sign of your expertise and success.

Don’t relax.

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Been there? Done it? Got the marketing T-shirt?
Sell the Sizzle, Not the Sausage

​“Glossy brochure, perfect photos and creative descriptions – that’s what I was expecting. I’d gone in asking to buy a million-pound house and been given details of an over-priced £100,000 flat!”

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Sell the Sizzle, Not the Sausage
A House Build Without Architect is like Marketing Without a Strategy

​You wouldn’t set out to build a house without a vision of what it will look like and an architect to help you understand if it can be built and if it will remaining standing, so why do marketing without a strategy.

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A House Build Without Architect is like Marketing Without a Strategy
Neil Wilkins12.05.16
Marketing is Changing : FREE Birmingham Workshop

​Join us on the morning of 16 June in Birmingham as we collaborate with Cambridge Marketing College to bring you “Marketing is Changing”, an insight into the future of marketing and what you need to know.

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Marketing is Changing : FREE Birmingham Workshop
10.05.16
The Power of Words

​How often have you found yourself using double negatives and downbeat language in everyday conversation? Today is the time to change for the good. Words equal thoughts equal feelings equal outcomes.

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The Power of Words
Neil Wilkins16.02.16
Service Commitment Value : Yada Yada Yada

​On a motorway journey yesterday I played the game of finding the most bland and meaningless vehicle livery. I think I won when I found this tragic example!

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Service Commitment Value : Yada Yada Yada
Neil Wilkins05.12.15
Keeping Up With The Social Networking

How is it possible to keep up your initial momentum when you start out social networking? Here are some tips for keeping it all going

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Keeping Up With The Social Networking
Neil Wilkins16.11.15
Direct Mail or General Mail?

Marketers might call it Direct Mail but if it’s not personalised, specific, targeted and timely then perhaps we should call it General Mail?

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Direct Mail or General Mail?
Neil Wilkins07.10.15
Acteon Digital Communications Strategy

Award winning, Cambridge based, communications company Acteon commissioned digital marketing specialists Viper Marketing to help to create their digital marketing strategy

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Acteon Digital Communications Strategy
Acteon Communications
Snapshot Marketing Communications Plan

​As marketers we are often asked to rush together a quick marketing plan with just the key elements without the ‘nice to have’ parts. Here’s a sample snapshot marketing communications plan format.

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Snapshot Marketing Communications Plan
Neil Wilkins09.09.15
The Art of Negotiation and Persuasion

Six tips to help you improve your persuasion and negotiation skills in a business setting. The key thing is to be authentic.

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The Art of Negotiation and Persuasion
Neil Wilkins23.08.15
Projectory

​What is the trajectory of your project? We explain a model that can explain the current and desired position of staff as online advocates.

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Projectory
Amicus Law Commissions Viper

​We are delighted to be working with progressive Somerset law firm Amicus Law Solicitors

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Amicus Law Commissions Viper
12.06.15
The Anatomy of a Boat

Boatbuilding and the creation of a vessel that floats, moves forward and reaches its destination is a lot like creating a marketing plan to help to deliver a vision.

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The Anatomy of a Boat
Neil Wilkins07.05.15
Business West Business Show : Swindon 2015

​Leading, Connecting, Growing your Business are the themes of this year’s Business Show at Steam, Swindon today.

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Business West Business Show : Swindon 2015
23.04.15
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