Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets
Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.
Vanity Metrics: the menace of true measurement of return on investment in time, money and resources
Today marks the tenth anniversary of ViperStrat; the core of our business forecasting. Here’s how it’s ethos can work wonders for your business
Google Analytics contains literally billions of combinations of data and information. Here’s a quick introduction to filtering through to the website intelligence
In the uncertainty of political, business and financial turmoil following the recent Brexit vote there is an argument for closing the hatches and bracing yourself and your business against an impending storm. This might be short-sighted and here’s why…
To counter the argument “I can’t see the point of social networking and digital marketing” here is a simple strategy to help deliver business value
Reflexology and Marketing may seem poles apart but when you experience how both make you present and aware of possibilities they are very alike.
The experience you provide to your customers may begin earlier than you think. Be very aware from where they are watching.
It’s that time of the year when marketers are tasked with producing the final report. This is the time when you have to get it right and report outcomes not numbers. Here’s how…
It has been a really interesting day today in that I have experienced about one third of the incoming communication and the rest I have had to infer or make up. Let me explain.
Doing marketing without one eye on the competition and the other on market trends is very unwise. Here are the top 10 reasons why continuous sensing is vital.
Updated: 7 Essentials of Digital Marketing with clear explanations and definitions
7 actions you can do today to boost your location based marketing
So often forgotten in the frenetic modern world we live in, are the mathematics. Sales, revenue, market share, profit. These are the mathematics that we should be living and breathing. Our daily mantra.
In marketing and in life, being present in the moment is vital to really experience that moment, but know how that moment contributes to a positive or negative trend and adjust your next moments accordingly.
There’s nothing worse than fooling yourself you are doing a great job. So here are some tips for measuring the right digital marketing and social media metrics.
We are all pushed for time and never have enough hours in the day, so which social network is the most important to your business?
In 2014 we have seen a fundamental change in how search works. Search engine optimisation will never be the same and now it’s getting interesting
Digital Dashboards - Drilling Down into the data that matters for ROI