The Viper boys tell you they’re going to help you develop a Comms Plan: but that’s a long way short of the mark. I know my team well and I we our business niche: between us we hold all the answers that we are looking for. Getting at those answers, positioning them in a cohesive structure and coordinating the information is the tricky bit.
The tricks of the trade that Viper bring to the day are wonderfully simple: it’s real left-foot-right-foot, baby steps stuff, but it’s great fun, really unites your team and reveals some astonishing trends. These are things that everyone knows and each person holds a different part of the jigsaw, but the bits aren’t joined together. The real value of Viper lies in asking the right questions. And hey-presto, a plan evolves.
The Comms Plan is only the first step and if you don’t grab the information revealed and take it by the scruff of the neck, the opportunity slides by. For VentureCo the Comms Plan was the impetus to writing a Business Plan that is a working document as distinct to something you feel you ought to do. One that changes things, tweaks our direction, rebuilds our website (that was fatally flawed) and coordinates how we approach our marketplace.
New Year resolutions are little more than words; changing your own habits is one of the hardest things we do; tweaking the direction of a ten year old business can not be contemplated unless everyone is on board and the Comms Plan is the foundation building block of that process. Our foundation was put in place, in understated, unobtrusive style, by Jim Hardcastle at Viper.”