The Brief
The ladies behind the Bath Area Self-Catering Accomodation realised they needed help to kick start their social media. They felt they needed to start right at the beginning, they knew why they needed to use social media they just didn’t know how.
They wanted to know how to create business pages on Facebook, what was a hashtag and when do you use it, when do you blog?
The Solution
Viper would provide the rural context and make it relevant to their scale of business and rural situation.
We broke the course into two morning sessions so that the members wouldn’t be away from their business for too long but also they had a chance to come back with specific questions at the second session.
The bespoke training course agenda we created for them:
Session 1: Introduction to Digital Marketing
Introducing you to the opportunities offered by digital marketing and social media in
a rural context.
• Rural marketing, why is it different and what are the common challenges?
Social media Rule of Thirds
Customer Segmentation
Facebook:
- Creating your profile and making friends
- Creating your business page
- Facebook places and Checking in
- Facebook Advertising
Session 2: Developing Digital Marketing
Review of personal Facebook, Twitter and Linkedin experiences
- Creating your profile and gaining Followers
- Twitter etiquettte
- Twitter tools
- Creating your profile and getting Contacts
- Recommendations
- Creating and joining Groups
How to run Enewsletters
How to Blog
Simple Search Engine Optimisation
How to use Google Analytics
The Result
‘Jim Hardcastle from Viper took a group of us on an extraordinary journey which is what learning is all about. Middle-aged female technophobes with the digital cyberspace dexterity of pre-internet frightened dinosaurs were miraculously transformed into social media CYBER SWANS thanks to his patient, thorough and kind approach. Lots of fun too. Well done Jim and #thank you.’ BASCA Deputy chair Jane Clayton