Introducing you to the opportunities offered by digital marketing and social media in
a rural context.
• Rural marketing, why is it different and what are the common challenges?
Social media Rule of Thirds
Session 2: Developing Digital Marketing
Review of personal Facebook, Twitter and Linkedin experiences
How to run Enewsletters
How to Blog
Simple Search Engine Optimisation
How to use Google Analytics
‘Jim Hardcastle from Viper took a group of us on an extraordinary journey which is what learning is all about. Middle-aged female technophobes with the digital cyberspace dexterity of pre-internet frightened dinosaurs were miraculously transformed into social media CYBER SWANS thanks to his patient, thorough and kind approach. Lots of fun too. Well done Jim and #thank you.’ BASCA Deputy chair Jane Clayton