, combined with our social media Rule of Thirds we identified that the content should focus around;
By taking a non-food approach we could maintain the interest of the target audiences who associated very strongly with the geographical area they lived in. We reflected this back to them in lots of ways including pictures of the traditional cast iron way marketing signs you can find on road junctions in rural areas of Somerset. This also helped to show potential customers the areas covered by deliveries. All this complemented the food related output from central Riverford.
The richest content always come form staff so we tasked the delivery drivers with taking pictures of curious sights they saw around the area that we could then use to reinforce the message of place.
After we had built the plan we ran their social media platforms on a monthly basis including their enewsletter.
Our knowledge and experience meant that from a standing start we could create the following accounts and populate them with creative content ongoing; Facebook, Twitter and Pinterest. Engagement across all of them was very high. We ensured all the accounts were integrated to get the most from the content and build on the brand of Riverford.
We supported the social media output through monthly enewsletters sent out to an increasing database.
The combination of our strategic planning, tactical delivery and 1:1 mentoring has meant we can handover very popular social media accounts to the staff with the confidence and skills to maintain our good work.