We were briefed to up-skill the law firm’s marketing team in planning, delivery and measurement of all communications activity.
The team had already seen success in a variety of client-focused events, a strong sector-focused website and great internal communication.
To embrace digital marketing and social media the firm engaged Viper to provide a long term programme of coaching and development.
From initial ‘back to basics’ training to bring the entire team up to the same level of knowledge we worked on a bi-monthly basis with focused ‘subject specific’ half day interactive workshops.
This approach ensured that the firm was able to learn, put into practice, then review outcomes for each element of marketing practice we covered.
Examples of workshops included: customer persona development, customer journey planning, content writing, Twitter, Linkedin, Facebook, measurement and digital dashboards, Google Analytics.
Veale Wasbrough Vizards now has a coordinated marketing strategy with supporting digital marketing delivery and measurement.
There is a rolling programme of new marketing innovation and clear systems and processes in place for continual development both of the outputs and the team members.