What an exciting project and it’s just the beginning.
Interpump Fluid Solutions is a new brand that brings together a host of Interpump companies across the world with one common cause: To deliver a one-stop-shop for hydraulics hose, fittings and machine solutions for a wide range of applications.
The brief was to ensure that the varied businesses and teams function more effectively as a cohesive, single business unit under an engaging and customer-focused brand.
Interpump Fluid Solutions was born to help management and staff link their compatible products and services to maximise their communication potential and to ensure that from the customer perspective there is a seamless, integrated and solutions-focused supply.
The project, delivered in association with Falconback has focused right across the marketing mix with branding attending to challenges posed by integrated international products, people, places and promotions.
Now from a single, central marketing function, delivered and supported locally in each country, the customer will receive consistent messages and marketing communications.
“With a fresh and professional Interpump Fluid Solutions brand we will continue to work with our partners and customers worldwide on a personal and face to face approach that has been a pivotal part of our growth and commercial partnerships so far.” Interpump Fluid Solutions website.