International Website for CMC

International Website for CMC

The Brief

Cambridge Marketing College is expanding globally with new study centres in the Gulf States, Europe and Asia.

With international expansion comes the challenges of promoting the widest range of professional CIM, CAM and CIPR courses across a variety of study methods.

The original website had served new delegates well for many years but the complexity of global markets needed a fresh new online approach.

The Solution

Viper was commissioned to build a complex content-managed platform to drive a simple and logical website from which new enquirers from across the world could select an appropriate course.

We built a complex matrix structure to include courses, locations, study methods and tutors but all accessible through a step by step ‘course builder’ allowing the enquirer to build a course specific to their needs and level of marketing or PR experience.

The College can manage the ever-changing course descriptions and new tutors using an efficient administration system which powers the website.

The Result

The new College website integrates with their CRM system and Delegate Support system providing an end to end online customer relationship management tool to support delegate learning at the same time as growth of the College worldwide.