Heat Recruitment Marketing Planning

Heat Recruitment Marketing Planning

The Brief

Heat Recruitment is a specialist recruitment consultancy operating within the Accountancy and Finance, Financial Services, General Insurance and Legal Sectors. As a leading organisation they supply staff for both permanent and temporary employment.

As Heat work in a number of sectors they need to build a concise, focused and relevant marketing strategy for each sector that will deliver.

Importantly they wanted to explore how to deliver cost effective digital engagement across the key audiences and integrate this with traditional marketing techniques.

The Solution

To achieve the objectives we started with a Marketing Planning Session and Digital Training Session with the team. The planning process we used is a proven step by step facilitated day that covers all the inputs to the marketing strategy.

Objectives and needs are identified and structure the rest of the session. A Customer/Market Segmentation exercise clearly profiles and prioritises target audiences. Appropriate marketing and digital tools to deliver the messages to the target audiences then follow on seamlessly.

As the team were using social media at different levels we delivered a bespoke Introduction to Digital Marketing session in the afternoon. The content sparked wider discussion while the morning’s planning was updated in line with the new thinking.

The Result

Senior staff from Heat Recruitment now have a collective understanding of the part they play as individuals in their marketing. Target audiences were attributed to the team along with different social media platforms.

In a dynamic fast-moving industry, where taking time-out to look at new marketing techniques may be seen as a luxury, we can say with confidence that the team now have a clear focus and understanding for their digital marketing. They had wide ranging discussions about becoming a more social business that will have important benefits to their future.

Crucially they have a marketing strategy they feel a part of and understand.

If you would like us to help you please email us mail@vipermarketing.co.uk