Domiciliary Specialists DoCare About Marketing

Domiciliary Specialists DoCare About Marketing

The Brief

Domiciliary care is one of the most competitive market sectors in the UK.

With an increasingly aging population the demand for the highest quality, trustworthy and reliable home care has never been greater.

DoCare, winners of the Dementia Carer Award, see an expansion of their geographic reach as key to growing the number of elderly people they support on a daily basis.

Viper were commissioned to provide clarity, planning techniques and clear objectives aligned to the business needs.

The Solution

Over a number of planning workshops, carefully timed to allow for reflection between sessions, we took DoCare through a facilitated process of identifying customer needs and prioritising these against the key skills and experience within the organisation.

By plotting the customer journey from end to end the client was able to see where marketing and communication tools fit best and where they are able to focus resources for best effect.

Planned growth is all about prioritisation and the strategic plan that emerged at the end of the process will control and guide the tactical marketing and face-to-face customer engagement over the coming months; sensibly, carefully and profitably.

The Result

“Neil and his team worked with our strategic team to develop a highly targetted marketing strategy, we are delighted with the results and found the process challenging but immensely beneficial. Neil is an expert in his field and his insight and wisdom helped drive the process through from concept to plan.” : Sue Mothershaw, Communications Manager, DoCare.