Communication Planning Framework

Communication Planning Framework

The Brief

We wanted a simple process that helped us plan communication and marketing projects effectively. No jargon. No huge marketing plans that no-one would read.

We wanted a process that started with your business or organisations needs rather than just doing another leaflet or website for the sake of it.

The Communication Planning Framework is a checklist. A very simple but powerful checklist.

Ok. We admit it. It's a way of producing a marketing plan but without the pain.

The Solution

A logical 12 step process that ensures you look at your communication from all angles, ideally delivered via a facilitated day with the whole of your team and invited partners if need be


  • A process that can be applied to any product
  • Identify your key audiences and messages
  • Practical step-by-step planning to keep things realistic and deliverable
  • Stops you producing communication tools with no purpose
  • A memorable and engaging process that adds value and teaches you new decision making techniques


  • Consensus building process for you, your team and invited partners
  • Plans all aspects of your communication
  • Produces personal communication plans for individuals to see the part they play in the big picture

We use a series of engaging and interactive techniques to lead you through the project planning process. Don’t worry there’s no role play. Viper planning days are the most efficient way of gaining the team’s input and thoughts in a logical and effective way. You’ll be amazed what you can achieve in a day.

The headline thoughts are captured during the day from the team. We will use these as guides to prepare the wider communication plan.

The Result

Many different organisations have benefitted from the Communication Planning Framework - the process works on any product.

Our planning sessions work because they ensure everyone ‘get’s it’. We’ve carried out our planning sessions very successfully with 4RF, North Somerset Council, Avon Wildlife Trust, SETnet, Mendip Outdoor Pursuits, Kingfisher Print, Surrey Hills AONB team, Wye Valley AONB Service, VentureCo, Quantock Hills AONB Service, North Devon Biosphere and AONB team, aspiring rock stars, farm visitor attraction and many more…the process works on any product.

‘Viper provided us with a really excellent day. It was great to have our eyes opened to the simple, practical processes we can now undertake to make sure we communicate in the most effective, efficient manner. The whole team really enjoyed the day and are now enthusiastic and committed to the communications plan that Viper helped us to develop. We felt Viper were professional, extremely knowledgeable and great fun!’ Georgie Grant, Quantock Hills AONB Service