Where are you? The Basics of Location Based Marketing

Where are you? The Basics of Location Based Marketing

Geo-targeting and geo-fencing are important technological features that we’ll all be using soon but what can you do today to help your location based digital marketing?

  1. If you’re using Google AdWords, try setting your bids to various radius lengths.
  2. Incorporate location-based keywords in your site copy for SEO. Review your Facebook Insights and Google Analytics to see where your audience is based. Reflect the names of these locations back to them in your content.
  3. Find local Twitter accounts that match your target audience via Twitter search facility, click More Options then Near Me.
  4. Create a bank #location(s) and use them consistently, and when appropriate. People will search for these so make sure you appear in those searches.
  5. In Facebook create pages devoted to your locations alongside your national presence. This gives you the advantage of adding local flavour through news, commentary and images that wouldn’t make sense to a national audience.
  6. Instagram and Pinterest offer a location feature that allows you to add a location to your images or search for photos based on location. This is also a handy way for you to find out what content is being generated in the area and then curate it.
  7. Understand how people connect to their geographical area and the emotions that creates. Don’t get trapped by local authority or purely administrative boundaries that have little emotional weight with local people.

Your first action should be to search all the social media platforms you use with the names of the areas you’re interested in and see what that teaches you?

See how we use location based content on our interactive map.