In marketing, business creation and development and sales, it’s vital to have a clear company vision. This is different to your mission statement and here’s why…
The mission statement is a collective agreement of operationally, what everyone will do together. It is akin to being ‘on a mission’ so to speak. An action-oriented set of aims, that encourage those in the organisation to operate as a team.
The company vision is a higher level collective intention. Rather than operational it is aspirational and a collective feeling of how the world will look different as the organisation achieves its goals. It’s your core purpose.
In many ways it is not possible to create a strategic business plan without either of the vision or mission statements because together they set a guiding light from which the organisation’s objectives can be set.
If your own business is missing either a strategic plan, a vision or mission statement then we can help facilitate these, working with the key decision makers in your organisation. Do get in touch for an initial, informal conversation.