What do CIM Command Words mean?
1. Collect : explore, identify, consider
2. Collate : develop, present
3. Interpret : discuss, compare and contrast, assess, evaluate
4. Execute : appraise, recommend
Each CIM command word has a clear purpose in the business decision making process.
Collection and Collation will include market research, identifying trends, opportunities and threats.
Interpretation is about prioritising all of the available options and turning the information into insights to aid great decision making.
Execution is all about Return on Investment (ROI) and balancing everything the organisation choses to do, with its available resources. At this level the focus is on the wider commercial reality and viability, taking into account the perspectives of various disciplines within the organisation and not just marketing.
