Viper’s Social Media Rule of Thirds

Viper’s Social Media Rule of Thirds

Selling via social media is perfectly acceptable. In fact it’s very effective, a visitor coming from a social media site is 10 times more likely to make a purchase online than an average visitor.

But how do we sell socially without falling into the trap of just pushing sales messages at people relentlessly? I’m registered with the Mail and Telephone Preference Service because I don’t want cold calls or direct mail. Why do some companies think I want this via social media.

How do we strike the balance so that sales messages can be introduced without losing Likes or Followers? Follow Viper’s Social Media Rule of Thirds. Balance your content between these three areas:

POINT Give your followers little presents. Give them interesting curiosities, show them weird and wonderful snippets they will enjoy sharing with others or that make them better at their job. Point them to interesting bits of content from around the world that add value to their lives. Retweet, share and like.

E.g. Use to find out lots about who’s following you

PERSONAL It’s called ‘social’ media for a reason. Be social. Let us get to know you. Let us know what you like and what you don’t. What makes you laugh and what frustrates you. People will follow and, importantly, listen to the recommendations of people more than a faceless organisation. Thank people publicly and follow people back (if they’re following the Rule of Thirds!). Don’t forget pictures. They are 10x more likely to be shared than text alone.

E.g. Always on the move!

PROMOTE Now that you’re making friends by giving out little presents and sharing your thoughts you can slip in some sales messages and people won’t mind.

You reap what you sow. Simple. No-one likes to be bombarded with sales messages so why do some companies and organisation insist on doing this through social media?