Tell Stories That People Remember

Tell Stories That People Remember

Mark Satterfield said, “Tell stories that people remember”. Never a truer word has been spoken either in face to face sales meetings or online through digital marketing.

The essence of the message is that as human beings we aren't really interested in facts and figures but rather the 'what's in it for me'. So the next time you are blogging, tweeting, calling a prospect or selling in a meeting remember some really important things:

1. People buy people, not products or services - if they like you then you will make the sale, if they don't then no matter how good your offer, they will go elsewhere

2. Customers make their decision before they realise it - sales decisions are made in customers' unconscious minds 5 seconds before their conscious mind kicks in and starts talking facts and figures

3. The best way to tap into the unconscious mind is to engage people with a story - “Before we start, let me tell you what happened to me…” is the ideal way to tap into the unconscious natural curiousity that we all have whether we like it or not

4. You don't have to be a natural storyteller - we are not talking the funniest, scariest or most shocking story telling here, just simply a personal case study or great testimonial story from a client

5 The close is crucial - “So what do you think?” sounds too soft when you read this with your conscious mind but to your unconscious mind at the end of the story the customer will surely want such a great experience and benefits themselves

Telling stories that people remember is a fascinating approach to selling and online marketing that you just might want to give a try. Prospects become customers without even realising it. Has this worked for you?