2. Have I written to provide value for my contacts’ contacts or just my first tier of connections?
3. Did I really think about publishing the right content in the right place at the right time to help my advocates advocate?
4. Can I measure the reach of everything I publish to test just how far and wide the message went?
5. Will I remember to thank each and every advocate for the time they took to share my content?
If you can answer yes to each of these five points then you do have a social advocacy strategy. If you can’t then you now know where to begin.
Oh, and if you would be so kind as to share this blog with your contacts I’d be very grateful. Thank you.