People, Planet, Profit are three key elements in the new world of marketing as companies start seeking ways of doing good by society and sustainability at the same time as serving their shareholders.
The bad old days of profit at all cost is no longer a viable option for businesses seeking to develop long term relationships and loyalty with millennial customers who expect more.
All the research points to successful businesses being those who can sustain viable ecologically sound processes, systems and operations at the same time as driving profitability and growth.
It’s not enough to claim social responsibility, it’s about the actual social response; the evidence of sustainable improvement, rather than the lip service paid by less scrupulous decision makers.
The new marketing mix is simple in concept but complex in reality. Talk to us if you would like to reshape, kick start and drive your business forward in a sustainable way.