How Much Data Would You Give?

How Much Data Would You Give?

​People’s security and loss of privacy has been a contentious issue since the start of digital data collection back in the 1990s.

As more and more private information is collected and potentially used by ‘big brother’, as I have so often heard an unknown community of governments, marketers and internet service providers called, I am hearing a growing population of doubters who fail to see positives in the trade-off of data giving for value received.

It’s clear that the more you share about yourself in terms of location, interests, activities, preferences and purchases the more marketers can fine tune the products and services they offer to you, and how and where they offer them. The theory says the more you give, the more customised the experience you receive. Give nothing and you receive the bland, one-size-fits-all, old school, vanilla flavour. Give everything and you could receive a beautifully crafted, bespoke experience designed to satisfy your where, when, how, what and why desires, fitting perfectly into your increasingly busy lifestyle.

But the price to pay is the risk of fraudulent cloning, losing control to crime, demons inside the dark internet and perhaps some currently unknown evil force.

In this time of fast moving technological innovation it is the basic human desire for self preservation that will inevitably control the pace of adoption of the amazing opportunities in the future.

So how much data are you willing to share? There will come a point where you will need to decide. If you don’t, you may get bitten anyway…