2. Social Media Influence - Klout
3. Social Network Performance - Social Report
4. Campaign Sentiment - BrandMentions
Remember that management want to know about outcomes and not just data, so report back how the data helps to show evidence for what happened and the value that marketing added. If you find yourself reporting information or numbers then challenge yourself with the question, “and this means that…..” and keep asking it.
The best marketers turn information into intelligence. The numbers empower great decision making, the creation of future strategies and importantly, set yourself up for a great year to come.