Digital marketing dashboards for checking your website and social media come in all shapes and sizes. Here we share some of the best that we believe provide a cost effective and sometimes innovative insight into your online activity.
It is important to not use every feature in every dashboard but rather to create a set of questions that you need to answer and then look deep into the dashboard information to turn that data into intelligence that can better inform your decision making.
Digital Dashboards for Website Analytics
www.alexa.com
www.sitebeam.net
www.google.com/analytics
www.web.archive.org
Dashboard to Help Lead Generation
Indexing Your Social Influence
www.klout.com
www.mypeerindex.com
Monitoring Your Social Mentions
www.brandmentions.com
www.eu.mention.net
www.mentionmapp.com
Twitter Dashboards
www.crowdbooster.com
www.twiangulate.com
www.twitterfall.com
www.schmap.it
Integrated Social Media Dashboards
www.metricpulse.com
www.idashboards.com
www.sproutsocial.com
www.marketmesuite.com
www.socialreport.com
The effective combination of some of these dashboards should provide the detailed digital analytics that you can use to turn the information into intelligence that will help you to continuously improve your digital marketing activity.
If this intelligence can inform you along the full length of your customer journey and sales and marketing conversion funnels you will be well placed to deliver great return on investment of resource for your organisation.