Dashboard to Help Lead Generation
Indexing Your Social Influence
Monitoring Your Social Mentions
Integrated Social Media Dashboards
The effective combination of some of these dashboards should provide the detailed digital analytics that you can use to turn the information into intelligence that will help you to continuously improve your digital marketing activity.
If this intelligence can inform you along the full length of your customer journey and sales and marketing conversion funnels you will be well placed to deliver great return on investment of resource for your organisation.