How To Turn Market Trends Into Business Opportunities

​In saturated, noisy and highly commoditised markets, everyone is seeking little incremental improvements in customer engagement, technologies and marketing. Here’s our step-by-step masterclass for turning trends into opportunities.

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How To Turn Market Trends Into Business Opportunities
04.07.18
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins04.07.18
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins02.07.18
How Much Business Are You Losing? You Don’t Know?

​As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more

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How Much Business Are You Losing? You Don’t Know?
Neil Wilkins21.06.18
People Planet Profit

There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.

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People Planet Profit
Neil Wilkins19.06.18
NEW Online Digital Marketing Course

​Viper’s Neil Wilkins has launched a brand new online digital marketing course on Udemy. Learn everything you need to know about digital marketing and content strategy for your website and social media. CLIENT DISCOUNT COUPON

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NEW Online Digital Marketing Course
17.06.18
Out And About : June and July

We are out and about at events this summer and taking the stage to speak and teach… let us know if any dates and locations work for you and we’ll give you more details about how to book

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Out And About : June and July
15.06.18
Interpump Fluid Solutions

​A new brand, exciting new market position and solutions-focused website for hydraulics manufacturer Interpump Fluid Solutions

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Interpump Fluid Solutions
Interpump Fluid Solutions
Vanity Metrics

Vanity Metrics: the menace of true measurement of return on investment in time, money and resources

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Vanity Metrics
Neil Wilkins11.06.18
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins10.06.18
Marketing Consequence

Sell consequences when you are marketing and not just features and benefits

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Marketing Consequence
Neil Wilkins08.06.18
Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

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Social Media Rule of Thirds
Neil Wilkins01.06.18
Viper Marketing How To Create A Podcast Service

With all ears on Audio and your customers time-poor, we are delighted to launch a brand new service to help you grab the opportunity of the year… running your own podcast. Talk to your customers when it’s convenient to them.

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Viper Marketing How To Create A Podcast Service
23.05.18
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins21.05.18
Top Ten Social Bookmarking Sites Reviewed

Social Bookmarking sites have been around since before Twitter and Facebook. Why should you still be interested?

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Neil Wilkins18.05.18
Marketing is Signposting the Customer Journey

Arguably one of the most important elements of marketing communications is signposting the customers’ journey.

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Marketing is Signposting the Customer Journey
Neil Wilkins14.05.18
Marketing Consultant Franchise Opportunities

Viper Marketing is seeking experienced marketing professionals to join its expanding network of licensed consultants in the UK through 2018.

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Marketing Consultant Franchise Opportunities
30.04.18
The Value of Data Visualisation

Working with data specialist Martyn Hale, we offer powerful and enabling, data visualisation, to our clients.

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The Value of Data Visualisation
23.04.18
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins18.04.18
Masterclasses, Keynotes and Live Broadcasts April May 2018

Viper Marketing’s Neil Wilkins is back on the road in April and May delivering keynotes, masterclasses and live broadcasts…

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Masterclasses, Keynotes and Live Broadcasts April May 2018
19.03.18
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