Marketing and the Internet of Things

​The internet of things opens up a host of unprecedented opportunities for the creative marketer who can keep in touch with their products after their customer has taken them away.

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Marketing and the Internet of Things
Neil Wilkins24.08.17
From Private View to Exclusive View

​What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive

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From Private View to Exclusive View
Neil Wilkins09.08.17
Satori Gallery Sponsorship

​We are delighted to announce that we are supporting the launch of Satori Gallery ~ a new concept in artist representation

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Satori Gallery Sponsorship
21.07.17
Gap Analysis and how to use it in your business

​What would making 1% improvement to 14 things mean for the growth, efficiency and profitability of your business? Find out here…

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Gap Analysis and how to use it in your business
Neil Wilkins18.07.17
How To Plot Your Customer Journey

​Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.

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How To Plot Your Customer Journey
Neil Wilkins03.07.17
Data Protection is Changing : We Interview J Cromack

​It is vital that business owners and marketers prepare today for the forthcoming changes to data protection. We interview MyLife Digital Practice CEO J Cromack to find out more

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Data Protection is Changing : We Interview J Cromack
26.06.17
Lunch and Learn For Your Team

Does your team need help planning, optimising operations, or delivering excellent performance? If it does, we have a suite of Lunch & Learn presentations that will help

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Lunch and Learn For Your Team
20.06.17
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins07.06.17
Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

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Focus On Influencers As Well As Decision Makers
Neil Wilkins02.06.17
There’s No WE in a Social Business

We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way

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There’s No WE in a Social Business
Neil Wilkins23.05.17
A Rebrand Isn’t Just A New Logo

​When people think of a rebrand they often think of new colours, fonts and logos. But this is just the very tip of the marketing iceberg.

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A Rebrand Isn’t Just A New Logo
Neil Wilkins08.05.17
SEO Warfare

Just how far would you be willing to take your SEO when it comes to targeting your competitors? Would you go black hat?

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SEO Warfare
Neil Wilkins21.04.17
One Degree Strategic Marketing Planning Theory

Here is an unnerving thought for you if you, like me, are planful and always in need of a strategy for crafting things that you do.

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One Degree Strategic Marketing Planning Theory
Neil Wilkins18.04.17
Practising Unsocial Media

There are times when it’s ok to be unsocial in social media and here’s why…

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Practising Unsocial Media
Neil Wilkins09.04.17
Viper Marketing’s Eslam Mohamed Inbound Certified

​We are delighted to share that Eslam is now Inbound Certified… find out more about how this can benefit your business…

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Viper Marketing’s Eslam Mohamed Inbound Certified
09.04.17
My Santander Customer Journey Begins

Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.

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My Santander Customer Journey Begins
Neil Wilkins10.03.17
Taking The Risk Out of a Marketing Consultancy Franchise

We are often asked how hard it will be to build business in the first year of a Viper Marketing Franchise and so we have created a Year 1 Revenue equation to get you started at full pace.

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Taking The Risk Out of a Marketing Consultancy Franchise
06.03.17
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins06.03.17
Creating Flow in Marketing Communications

​We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.

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Creating Flow in Marketing Communications
Neil Wilkins01.03.17
Learn Social Media 2017

​What better way to refresh your social media skills than to spend a day with us and find out how to make the most of social networking with all the changes that have happened so far in 2017.

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Learn Social Media 2017
24.02.17
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