Social Media Rule of Thirds

​It’s simple, it’s logical and it works. The social media rule of thirds helps you balance your content strategy by adding value to your audience at the same time as delivering great return on your investment of time in social networking.

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Social Media Rule of Thirds
Neil Wilkins12.02.18
Top Tips For Becoming A Digital Extrovert

Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.

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Top Tips For Becoming A Digital Extrovert
Neil Wilkins02.02.18
Your reputation relies on your partners’ service as much as your own

Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.

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Your reputation relies on your partners’ service as much as your own
The Skyscraper Model

How to prioritise your time and resource against where you’ll find the most value and profit for your organisation. It’s all about being honest, planning ahead and being clear where the value and profit comes from.

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The Skyscraper Model
Neil Wilkins16.01.18
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins12.01.18
Q1 2018 Events Schedule

​We are delighted to be speaking at or hosting a range of live and online events, conferences and workshops through the first quarter of 2018

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Q1 2018 Events Schedule
05.01.18
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins12.12.17
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins01.12.17
Digital Marketing and Social Networking in 2018

We have a brand new programme of in-house workshops and training, lunch and learn talks, and masterclasses to fine tune then accelerate your digital activities through 2018

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Digital Marketing and Social Networking in 2018
22.11.17
The Journey to Market Orientation

A process and methodology for aligning what’s happening in your marketplace with your marketing activities to ensure that you deliver return on investment to the business whilst at the same time helping to move it towards the company vision

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The Journey to Market Orientation
Neil Wilkins14.11.17
How To Create An Elevator Pitch

Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.

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How To Create An Elevator Pitch
Neil Wilkins10.11.17
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins07.11.17
Data Protection is Changing: Prepare for the GDPR

​We interview GDPR specialist Andrew Gallie from law firm VWV, as we prepare for the changes in the Data Protection Act in May 2018.

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Data Protection is Changing: Prepare for the GDPR
Neil Wilkins26.10.17
Big Data and How To Enhance Customer Relationship Management

Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?

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Big Data and How To Enhance Customer Relationship Management
Neil Wilkins24.10.17
What Should Marketers Think About Today?

There is a constant buzz in marketing circles about where the best value can be added, so what one thing should marketers think about today?

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What Should Marketers Think About Today?
Neil Wilkins16.10.17
Current, Relevant, Informed: The Balance of Free Content

Just how far can you give away content when you are a service business and knowledge is your Intellectual Property?

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Current, Relevant, Informed: The Balance of Free Content
Neil Wilkins11.10.17
Social Advocacy Strategy

Social media has evolved and now it’s as much about your contacts’ contacts as it is your contacts

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Social Advocacy Strategy
Neil Wilkins05.10.17
Top Ten Thoughts for Boosting International Business Online

Marketing online to new countries and new markets requires a fresh new way of thinking

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Top Ten Thoughts for Boosting International Business Online
Neil Wilkins04.10.17
The Best Time for Social Networking?

We are often asked how much and how often. The answer lies in the palms of your connections. Should you be turning your timing around? Let’s find out…

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The Best Time for Social Networking?
Neil Wilkins20.09.17
Know Your Competitors

Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.

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Know Your Competitors
Neil Wilkins14.09.17
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