A vision is very different to a company mission statement but often these two business planning outputs are confused.
In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.
We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking
The adage that you learn more from your mistakes than your successes is often overlooked because our ego gets in the way. Here are some ideas for learning from your mistakes.
There are times when it’s ok to be unsocial in social media and here’s why…
If we aren’t innovators we are administrators of someone else’s dream. Here are some tips for how to become a marketing innovator…
Avoiding the words We, I and Us in digital content turns things towards what’s in it for your audience. Here’s how…
If you are in a busy industry where everyone looks and sounds the same how do you ensure you are a little different?
When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics
Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.
Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.
There are many examples of great personal brands in social media where proponents build highly engaged audiences to develop their businesses. Here’s why they work…
We are delighted to announce that Neil Wilkins new book Rule of Thirds is now available on Kindle and in paperback on Amazon
Business Development Training For Law Firm Fee Earners is particularly important for firms looking to grow, retain profitable clients and see new revenue opportunities. From identifying great prospects to closing the sale, we have the training for your lawyers.
What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing
In saturated, noisy and highly commoditised markets, everyone is seeking little incremental improvements in customer engagement, technologies and marketing. Here’s our step-by-step masterclass for turning trends into opportunities.
We are back on the subject of flow. Effective marketing communications relies on energy that passes between the communicator and recipient and there is a simple mantra you can use to maintain the momentum.
As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more
Viper’s Neil Wilkins has launched a brand new online digital marketing course on Udemy. Learn everything you need to know about digital marketing and content strategy for your website and social media. CLIENT DISCOUNT COUPON
We are out and about at events this summer and taking the stage to speak and teach… let us know if any dates and locations work for you and we’ll give you more details about how to book
