Viper Marketing has a website for our international clients at VMCG.io
Viper Marketing is a team of Marketing Consultants who also do Mentoring, Training and Speaking and help you get best value from your digital marketing and social networking… >> read more
We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?
The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?
The power of words in marketing is great. CIM have a range of command words which focus the students on how best to answer questions, but what do CIM Command Words mean?
I want one of those and I want it NOW! How to encourage your customers to spend, not tomorrow or the next day, but right now.
There is a great starting point in marketing when it comes to understanding customers and it’s called Segmentation but have we got it right?
A vision is very different to a company mission statement but often these two business planning outputs are confused.
We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking
The adage that you learn more from your mistakes than your successes is often overlooked because our ego gets in the way. Here are some ideas for learning from your mistakes.
There are times when it’s ok to be unsocial in social media and here’s why…
If we aren’t innovators we are administrators of someone else’s dream. Here are some tips for how to become a marketing innovator…
Avoiding the words We, I and Us in digital content turns things towards what’s in it for your audience. Here’s how…
If you are in a busy industry where everyone looks and sounds the same how do you ensure you are a little different?
When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics
In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.
Here are just some of the articles and blogs we have written about the Customer Journey, one of the most important elements of your marketing planning.
Being an extrovert using digital communications such as social networking is not about making noise for the sake of noise.
There are many examples of great personal brands in social media where proponents build highly engaged audiences to develop their businesses. Here’s why they work…
We are delighted to announce that Neil Wilkins new book Rule of Thirds is now available on Kindle and in paperback on Amazon
