What Does Viper Do?

Viper Marketing is a team of Marketing Consultants who also do Mentoring, Training and Speaking and help you get best value from your digital marketing and social networking. We offer Viper Marketing Franchise opportunities, giving experienced and driven marketers the chance to work as part of our international marketing network.

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What Does Viper Do?
12.12.17
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins12.12.17
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins01.12.17
Top Ten Tips for Controlling your Social Media

Keeping control of your social networking means you need to develop good habits to keep the momentum going. Here are ten top tips to help you blend your social media with every day activities.

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Top Ten Tips for Controlling your Social Media
Neil Wilkins28.11.17
Digital Marketing and Social Networking in 2018

We have a brand new programme of in-house workshops and training, lunch and learn talks, and masterclasses to fine tune then accelerate your digital activities through 2018

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Digital Marketing and Social Networking in 2018
22.11.17
Good Marketing Reading

​We are often asked for good sources of marketing reading and we are very happy to share some of the websites we use to stay in touch with the latest marketing thinking

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Good Marketing Reading
Neil Wilkins21.11.17
The Journey to Market Orientation

A process and methodology for aligning what’s happening in your marketplace with your marketing activities to ensure that you deliver return on investment to the business whilst at the same time helping to move it towards the company vision

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The Journey to Market Orientation
Neil Wilkins14.11.17
How To Create An Elevator Pitch

Your elevator pitch is a short, snappy and smart statement you could make in the brief moments you spend introducing yourself to a stranger in an elevator as it ascends a few floors of a building.

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How To Create An Elevator Pitch
Neil Wilkins10.11.17
Segmentation : For Personalisation Not Generalisation

​There is a danger when we segment customers that we are being politically incorrect or even worse. Here’s how as marketers we get around this challenge.

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Segmentation : For Personalisation Not Generalisation
Neil Wilkins07.11.17
Data Protection is Changing: Prepare for the GDPR

​We interview GDPR specialist Andrew Gallie from law firm VWV, as we prepare for the changes in the Data Protection Act in May 2018.

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Data Protection is Changing: Prepare for the GDPR
Neil Wilkins26.10.17
Big Data and How To Enhance Customer Relationship Management

Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?

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Big Data and How To Enhance Customer Relationship Management
Neil Wilkins24.10.17
What Should Marketers Think About Today?

There is a constant buzz in marketing circles about where the best value can be added, so what one thing should marketers think about today?

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What Should Marketers Think About Today?
Neil Wilkins16.10.17
Current, Relevant, Informed: The Balance of Free Content

Just how far can you give away content when you are a service business and knowledge is your Intellectual Property?

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Current, Relevant, Informed: The Balance of Free Content
Neil Wilkins11.10.17
Social Advocacy Strategy

Social media has evolved and now it’s as much about your contacts’ contacts as it is your contacts

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Social Advocacy Strategy
Neil Wilkins05.10.17
Top Ten Thoughts for Boosting International Business Online

Marketing online to new countries and new markets requires a fresh new way of thinking

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Top Ten Thoughts for Boosting International Business Online
Neil Wilkins04.10.17
The Value of Data Visualisation

Working with data specialist Martyn Hale, we are delighted to launch a new service, data visualisation, for our clients.

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The Value of Data Visualisation
25.09.17
The Best Time for Social Networking?

We are often asked how much and how often. The answer lies in the palms of your connections. Should you be turning your timing around? Let’s find out…

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The Best Time for Social Networking?
Neil Wilkins20.09.17
Know Your Competitors

Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.

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Know Your Competitors
Neil Wilkins14.09.17
What A Hoot! Callow Owls Campaign

​Callow Oils or Callow Owls ? Whatever you type into your browser or search online, you’ll find some campaign links back to the company… the start of a fun campaign

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What A Hoot! Callow Owls Campaign
Callow Oils
Callow Oils
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