Viper Marketing & Communications Group (VMCG)

Viper Marketing & Communications Group is Strategic, Creative, Marketing, Training, Rural and Adventure Travel.

Viper Marketing & Communications Group is about helping you to improve your marketing and communications. Viper is a team of friendly and creative people who are very passionate about what they do. Together, they have an amalgamation of experience and great ideas to deliver high-quality results. Find out more by clicking the squares.

Case Studies

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ViperStrategic

ViperStrategic helps organisations large and small with effective communications with their customers, stakeholders or staff. Strategic communications is all about...

ViperStrategic Case Studies

ViperMarketing

ViperMarketing is all about improving communication and Viper has many years of experience helping large and small organisations to develop long term and profitable...

ViperMarketing Case Studies

ViperCreative

ViperCreative designs from the heart, mixing soul with technology for great results. Viper's services include branding, photography, multimedia and...

ViperCreative Case Studies

ViperTraining

ViperTraining helps individuals and organisations to learn about marketing, digital, and communications. Whether for personal career development or for helping...

ViperTraining Case Studies

ViperRural

ViperRural helps rural agencies, AONB's, National Parks, and other organisations to effectively deliver communications and projects. Viper can help...

ViperRural Case Studies

ViperMusic

ViperMusic (Independent Record Label) is all about promotion and marketing for musicians. Viper offer promotional and management support for unsigned artists...

ViperMusic Case Studies

Viper Environmental Policy

We thought we'd publish our environmental policy for you to read Read more
Just Say No

One of the hardest things to do in business and indeed in life, is to just say no Read more
One Size Won’t Fit All

The trouble with the innocent beanie hat is that it implies that products in one size can fit all. To be truly customer-focused you need to literally… Read more
Marketing Voluntary Code of Practice

In addition to the typical Corporate Social Responsibility messages around which many large organisations base their marketing and communications… Read more
Website Analytics Explained

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.… Read more
Planning to go on an adventure?

After a weekend in the Brecon Beacons Jim has some advice Read more
Adventure Travel Live

Viper adventurer Jo Payne reflects on last weeks Adventure Travel Live show and the changing market. Read more
SouthWest Mountain Biking Set For Great Future

With millions of pounds in investment, a growing and dedicated riding community and access to some of the most beautiful countryside in England… Read more
ViperMusic Sponsored Charity Event for FUZE’s Launch Night at Joe Public’s

Well, here's my first blog for Viper (better late than never)! As you can see in my biography I help out with various parts of Viper and support… Read more
Telemarketing Rescues a Great Idea

Viper Marketing spotted a clear market opportunity for itself following successful projects completed with two new clients in the Outdoor Adventure… Read more
Apple Tablet could offer step-change in digital marketing

The long awaited and imminent launch of the Apple Tablet could open up a whole range of exciting, and chargeable mobile content and marketing… Read more
The making of the VMCG.co.uk website

A video time lapse showing the development process for the vmcg.co.uk. This shows a glimpse into the processes used at Viper Creative when producing… Read more
Active Year Ahead

Viper's Jim Hardcastle has another adventurous year planned. Read more
Viper Website 2010 - a new chapter

I find that each year when we do a refresh on the website it's a time for reflection and a time to think about the future. Well this time, for… Read more
Focus Isn’t Always The Right Thing

Marketers and Managers are constantly advised to keep focused. Focused on strategy, focused on plans and focused on people. But every now and… Read more
A Digital Rural Future?

The Rural Services Network has just published it's Rural Manifesto including strong views on a digital future Read more
1SW Gearing up for New Year

A huge leap forward for the 1SW Project means we will start delivering adventurous off-road cycling infrastructure and promotion across the South… Read more
Outdoor Adventure 20 Years From Now

expect we’re all waiting for shiny new kit at the moment. New mountain bikes with 6in of bounce at the back (always room in the garage for… Read more
ViperMusic presents Miss Skarlet’s Album Launch

ViperMusic presents Miss Skarlet, Ryan Inglis and Mark Venus at The Fleece, Bristol on 19 December 2009. Read more
World-Clas Off-Road Cycling Across The South West, Helped Viper

The South West is set to become a world class destination for adventurous off-road cycling. A total of £7.5m is being invested in developing… Read more
Four Ways That Augmented Reality Will Change The Countryside

There has always been a desire for the countryside to be free of clutter and man-made intrusions balanced against people's need for information… Read more
Mendip Geopark?

European recognition for the Mendip Hills AONB – Geopark status? Viper Rural will be at an event on Thursday 19th November 2009 at Cheddar… Read more
Will Rangers Stay Relevant

One of the most thought provoking images I created was a before and after shot of the Mendip Hills Area of Outstanding Natural Beauty. The before… Read more
Marketing Futurology: Emerging Themes

Having just returned from an enlightening day with a room full of post-Graduate Diploma delegates developing their assignments in Emerging Themes… Read more
What’s Trending Where on Twitter?

As Twitter continues its rampant surge into the hearts and minds of marketers across the globe so predictably location now joins the exciting… Read more

The Most Successful Global Viral

Watch the most amazing global viral, and put your mark on it Read more
Miss Skarlet Featured on Jango Radio Station

Internet radio station Jango.com is now featuring Miss Skarlet on its airplay. Read more
Successful Partnerships?

Surrey Hills AONB and the Surrey Hills Society cement their successful relationship Read more
Diploma in Hospitality and Tourism Marketing

Viper's Neil Wilkins has been commissioned as Lead Tutor for the CIM's Diploma in Hospitality and Tourism Marketing course through Cambridge… Read more
BadAssBikes Mendips Trail Guide

Viper has designed and produced a brand new mountain bike trail guide for the Mendip Hills for BadAssBikes Read more
ViperMusic due to host Haiti Fundraiser Gig in Bristol on 19th March 2010!!

ViperMusic have confirmed an incredible gig to support victims of the Haiti Earthquake Crisis with all profits from the event donated to the… Read more
The Future of Social Mapping

Spend 8 minutes watching the future of mapping on home computers... Read more
Sticky Adventure Lecture

Viper's Jim Hardcastle is off to Birmingham University to deliver a lecture to post-grad tourism students on practical project planning Read more
Jo Payne Teams Up With Team Viper

Adventure Travel specialist Jo Payne has joined forces with Team Viper to focus on providing valuable marketing, communication and logistic services… Read more
Digital National Framework - is helped with navigation

Ordnance Survey and AGI commissioned Viper to improve the visual appearance and navigation of the DNF website which over the years had become… Read more
ViperMusic helps FUZE Launch Party 2010

This Sunday Ladies & Gents!!!! FUZE's (Fashion & Dance Show) Launch Party is at Joe Publics, Bristol only £3 entry and all goes to charity!!! Read more
Music Festival in CLIC24

CLIC24 has announced it will run an acoustic music festival throughout the weekend of the event, Europe's only charity 24 hour mountain bike… Read more
BikeRadar.com and MBUK - Media Partners

CLIC24 2010 will be supported by industry leading publication MBUK and online portal BikeRadar.com Read more
Wild Walk Welcomed

Richard Hyde, trustee of the Barton Camp children's centre, welcomed the arrival of the activity packs for their Wild Walk nature trail today. Read more
ViperMusic Official Registered Trademark

Viper registered its ViperMusic logo and branding late last year in preparation for the launch of the label and now it's officially ours Read more
Balancing AONB & Biosphere

What is the best way to communicate the North Devon Coast AONB and Biosphere messages? Read more
Oxford World Learning

Viper is advising Oxford World Learning on their communications strategy for 2010 and beyond. Read more
Bad Ass Bikes sponsors CLIC24 2010

Mendip Mountain Bike Centre, incorporating Bad Ass Bikes, will sponsor CLIC24 2010 in a deal that helps our unique event position itself as a… Read more
CLIC24 2010 Entry Forms Available

CLIC24 2010 Entry Forms are available for this year's exciting event that will include ViperMusic's Miss Skarlet performing their debut album… Read more
Viper Welcomes Lara Dunn

Viper is delighted to be working with freelance journalist and product reviewer Lara Dunn on our Adventure Travel marketing services. Read more
Coastal Communication Planning

North Devon Coast AONB have appointed Viper to bring together different strands of their communication with other partners. Read more
Bad Ass Bikes

Mendip Mountain Bike Centre (incorporating Bad Ass Bikes) is using Viper to help drive new business into the store and the workshop Read more
Active Mendip Gatherings

Dates and venues announced for Active Mendip get-togethers Read more
Wild Walk Pack Arrives

Barton Camp Wild Walk activity packs and the teachers handbook has just arrived and it looks great. Read more
Scottish Ranger’s Go Live

Viper launch the Scottish Countryside Ranger's Association website Read more

Bobbetts Mackan

Recognising they needed to keep Bobbetts Mackan relevant in the changing world of law the partners asked Viper to help Read more
Active Mendip

Viper help turn the Active Mendip idea into a powerful marketing brand Read more
FoxWear Product Testing

The most technically advanced cycling-specific jackets require a tight and focused product and marketing strategy. Read more
Fernhill Farm

The alternative farm experience that needed a communication plan, brand and website to explain the philosophy Read more
Digital National Framework - is helped with navigation

The DNF website has been redeveloped, redesigned and rebuilt by Viper to ensure that the navigation in what is an extensive and content-heavy… Read more
Ryan Inglis Rebrand

Ryan is high profile on the internet with presence and daily updated information everywhere from MySpace to Facebook. The challenge was consistency... Read more
Redefining Law Firm Communications

Effective communication is at the heart of effective law firm development. Working with 360 Legal Group a leading Bristol firm commissioned us… Read more
Making a difference to Adventure Travel

French Alps based Summerzest commissioned us to help them identify the most profitable target customers and to create a strategic marketing plan… Read more
Cambridge Marketing College - Viper’s Longest Standing Client

We are so proud of our long standing relationship with our friends at Cambridge Marketing College. Read more
Miss Skarlet - This Beautiful Lie

ViperMusic signed Miss Skarlet to promote the debut album This Beautiful Lie. To begin with a strategic planning process helped to clearly identify… Read more
An Integrated Campaign With Integrity

Integrity Business Connections works closely with Viper Marketing not only to help us deliver highly profitable telemarketing campaigns for OUR… Read more
Digital Marketing for Businesses in the West

Digital Marketing training is the flavour of the day. With social media and websites forming the cornerstones of every effective marketing and… Read more
BrackenBurn

Creative approach to launching a new bio-fuel made of bracken Read more
Digital Training for Outdoor Adventure

Viper deliver digital awareness training for Active Mendip Read more
Wye Valley AONB Service

Existing array of websites and ideas needs pulling together with all the partners support. Team training and a very successful planning day for… Read more
Enthusiasm in need of a plan

Great community initiative in need of a plan. Read more
Strategic Communication Changes at Quantock Hills

A new approach to communication for the Quantock Hills AONB Service. Read more
Beautiful mapping for a nationally protected landscape

Design the 2009 State of the AONB report and create beautiful maps to illustrate the changes Read more
One World Off-Road Cycling Destination

Produce a brand and 'project' website for this regional partnership that's close to our hearts Read more
Barton Camp Wild Walk

Design and produce all the material for a nature trail around the grounds of the residential centre. Read more
Scottish Ranger’s Journey

Introduce and explain the new Ranger Standards Manual. Read more
VentureCo Communication Plan

Worldwide adventure travel company in need of a communication plan to bring all the strands of their work together Read more